Vietnam Trade Office in Australia cooperates with online platforms to promote lychee consumption

According to the Vietnam Trade Office in Australia, in 2023, Vietnamese lychees will face many challenges in Australia. The Vietnam Trade Office has proposed a creative solution, coordinating with high-traffic online platforms Direct Flights and Ezy Healthcare to promote lychees, while introducing Vietnam as a tourist destination with not only beautiful green nature but also advanced medical and cosmetic care services.

Dozens of tons of Vietnamese lychees continue to arrive in Australia with delicious quality. However, this year, Vietnamese lychees are at a disadvantage in the Australian market due to: The best Australian lychee production in years, the harvest season is late, Australia is "full of lychees" just a few months before the Vietnamese crop; Chinese lychees arrive in Australia first and are cheaper than Vietnamese lychees; Market purchasing power has decreased due to the storm of house rental prices in Australia.

Regarding the 2023 Australian lychee season, Mr. Foley - President of the Australian Lychee Association said that this year's Australian lychee output has skyrocketed, up to 40% and there is a lychee season due to the weather "late harvest but successful". In that situation, the Trade Office has coordinated to vigorously promote. In particular, linking to promote lychee on online platforms with many visitors; combining to promote tourism , resorts, health care, and advanced aesthetics in Vietnam.

To be entered into the lucky draw to win a round-trip air ticket from Australia to Vietnam, those who purchase lychees in Australia from July 17 to 31, please send a copy of your invoice or purchase receipt to the email address: lychees2023@directflights.net

The two online platforms DirectFlights and Ezy Healthcare have agreed to support the promotion and consumption of Vietnamese lychees in the Australian market and related countries in their operations, and coordinate with the Vietnam Trade Office in Australia to promote and attract more tourists to Vietnam for tourism and vacation combined with health care and beauty treatments.

Along with that, promotion to buy Vietnamese lychee, lucky draw to win air tickets. Joining hands for lychee and Vietnamese farmers, Direct Flights & Ezy Healthcare platform, agreed to sponsor 01 round-trip air ticket from Australia to Vietnam to promote consumption of Vietnamese lychee and committed to actively coordinate to promote Vietnamese lychee on the unit's famous platform in Australia.

At the same time, promote through the channels of the Trade Office and Associations, promote online sales. The Trade Office has actively promoted lychee through the channels of the Trade Office, sent promotional materials to Associations and exporters before the lychee season and although this year's lychee season has faced many disadvantages in Australia, the Trade Office has mobilized a number of lychee importers to bring them to Australia.

Since April 2023, recognizing that Australian fabric importers are hesitant to import Vietnamese fabric, the Trade Office has continuously mobilized and committed to accompany. Thanks to the dedication of some importers such as 4waysfresh, Bato Ausales... Vietnamese fabric imported to Australia has stable quality. Vietnamese fabric imported by air with good quality has been consumed at a price of about 400,000 to 500,000 VND/kg. Meanwhile, dozens of tons of fabric transported by sea have just cleared customs and entered the market in many states with a selling price of about 260,000 VND/kg.

After the Trade Office implemented the action program for the past 3 years, lychees without corporate branding have led to poor quality. Up to now, Vietnamese lychees have been more cherished by importers in terms of brand and quality. However, if there is no drastic improvement, Vietnamese lychees will have difficulty developing the market in Australia.

The Vietnam Trade Office in Australia recommends implementing solutions in the next lychee season.

Firstly, in addition to the exporter’s brand, it is necessary to unify the development of the growing region brand on each box. The Trade Office is always proactive in marketing, creating a good effect on Vietnamese lychees, but the recognition of the growing region brand and consistent quality management need to be promoted.

Second, the Australian lychee season is getting longer and the quality is good; the Trade Office wants the lychee growing areas to cooperate in building the brand of grade 1 Vietnamese lychees in Australia (Premium) to affirm the quality and develop the market;

Third, fabric cartons need to be reinforced to ensure they do not get dented or crushed during transportation;

Fourth, priority should be given to bringing lychees to Australia sooner and the growing regions should be asked to coordinate with the Trade Office to organize annual lychee trial festivals;

Fifth, there is a phenomenon that exporters only need to export a few tons to Australia to gain brand recognition, instead of focusing on increasing output due to the mentality of wanting to sell large quantities to other markets. It is recommended that growing areas have an export policy to Australia to affirm the quality of Vietnamese lychees in a demanding market;

Sixth, promote the processing of canned lychee, dried lychee, and non-alcoholic lychee cocktail (non-alcoholic cocktail trend in Australia).

Allowed to be imported into the Australian market since 2015, since then, fresh lychee from Vietnam has gradually affirmed its position in the Australian market.

Source link: https://congthuong.vn/thuong-vu-viet-nam-tai-australia-hop-tac-voi-cac-nen-tang-truc-tuyen-xuc-tien-tieu-thu-qua-vai-262764.html