TLG Vietnam announces its new brand identity and launches a new range of Tulips products.

(Dan Tri Newspaper) - TLG Vietnam Production Joint Stock Company (TLG Vietnam) held its 20th anniversary celebration with the theme "20 journeys of creation - steadily moving forward" on December 10th at the Tuylips Paint Factory (Hung Yen).

Within the framework of the event, TLG Vietnam announced the new brand identity and packaging for the Tuylips paint brand, marking a strategic transformation with the message expressed through the slogan: "Creating green standards - Elevating the standard of living".

New look - New vision

Old logo and new logo (Photo: TLG Vietnam).

The highlight of the ceremony was the unveiling of the new Tuylips brand identity and product line for the future generation, marking a comprehensive transformation in vision and mission, core values, and clearly demonstrating the brand's position in the market.

With its new design featuring a modern and elegant aesthetic, the new logo also strongly conveys a commitment to the "Green" element, an inevitable trend in the modern construction materials industry.

This change is part of the company's strategic development roadmap for the 2026-2030 period, aiming to realize the goal of making TLG Vietnam and Tuylips paint a strong, leading paint brand in Vietnam and the region.

The Tuylips paint brand logo (Photo: TLG Vietnam).

Speaking at the event, Mr. Nguyen Thanh Thao - Chairman of the Board of Directors and General Director of TLG Vietnam - emphasized: "The past 20 years have been a solid foundation for TLG Vietnam to confidently move into a new chapter. The new Tuylips brand identity and product system are not just a change in appearance; they are our commitment to a sustainable future. With the message "Creating green standards - Elevating the standard of living," TLG Vietnam is committed to providing paint products that not only protect homes and keep them beautiful over time, but also contribute to creating a peaceful and upscale living space for millions of Vietnamese families."

Commitment to quality and experience

Some products in the new Tulips system (Photo: TLG Vietnam).

Along with a new look, the new Tuylips paint product lines will continue to be upgraded in quality through automated, synchronized, closed-loop production technology and green raw materials according to Green Tech standards. The new product system is also designed to optimize brand recognition at distribution centers.

TLG Vietnam Manufacturing Joint Stock Company has over 20 years of experience in the production and supply of decorative paints and building materials. Owning a large-scale factory in Hung Yen and its headquarters in Hanoi , TLG Vietnam develops prominent brands such as Tuylips and Nano One, guided by core values ​​of integrity, dedication, creativity, discipline, and ethics.

Source: https://dantri.com.vn/kinh-doanh/tlg-viet-nam-cong-bo-nhan-dien-thuong-hieu-va-ra-mat-bo-san-pham-tuylips-moi-20251210092421464.htm