DNVN - Artificial Intelligence (AI) has become a core tool in modern business management. To effectively apply AI, businesses need to change not only in technology but also in management thinking and long-term development strategy.
Speaking at the opening ceremony of the workshop "Corporate governance in the AI era: Improving performance with AI and smart data" on the morning of March 11, Mr. Le Hong Quang - General Director of MISA Joint Stock Company said that the rate of enterprises applying AI to governance will increase from 33% in 2022 to 72% in 2024 (according to IBM, Forbes, McKinsey).
This technology is helping in customer service (56%), cybersecurity (51%), customer relationship management (42%), and content production (40%). Businesses that use data to make decisions are 23 times more likely to increase customer acquisition than traditional businesses.
The application of AI helps increase customer care productivity by 1.71 times, reducing staff from 600 to 350 people. At the same time, it optimizes financial processes, automates accounting and supports businesses to access capital faster.
Mr. Le Hong Quang - General Director of MISA Joint Stock Company affirmed that AI has become a core tool in modern corporate governance.
Currently, 5,000 businesses have been granted a loan limit of VND 20,000 billion through MISA's AI platform, with a disbursement success rate 4 times higher than conventional methods. In 2025, MISA plans to deploy AI Agent - an automated business support tool to increase productivity and significantly reduce operating costs.
“AI has become a core tool in modern business management. To effectively apply AI, businesses need to change not only in technology but also in management thinking and long-term development strategy.
If we do not take drastic action now, we will not only fall behind but also risk being eliminated from this competitive game," Mr. Quang recommended.
According to Dr. Can Van Luc - member of the National Financial and Monetary Policy Advisory Council, Chief Economist of BIDV , the global economy is growing slowly. For Vietnam, GDP maintains its growth momentum thanks to increased exports, improved foreign direct investment (FDI), promoted public investment and the recovery of the VN-Index.
However, Vietnamese businesses still face many challenges such as trade fluctuations, financial risks, cyber security and the impact of climate change.
AI is no longer just a trend, it has become a determining factor in business performance. McKinsey's 2024 report shows that 65% of global workers have applied Generative AI in their work, but only 15% of businesses have recorded clear benefits from this technology. The most popular AI application areas include marketing (54%), technology (39%), and finance (16%).
“Businesses need to build long-term AI strategies, manage data and develop a capable workforce to fully exploit the potential of this technology,” said Mr. Luc.
Sharing the same view with Mr. Luc, Mr. Nguyen Viet Long - PhD in Technology Management and Economics, Seoul National University emphasized that AI is reshaping modern businesses. The rate of AI application globally increased by 31% compared to last year, helping businesses reduce costs by 21-30% thanks to automation.
“To maximize the benefits of AI, businesses need to quickly adapt, invest in human resources capable of mastering the technology and integrate AI into every operational process. This trend is not limited to technology or finance but also spreads to marketing, customer care, content production and supply chain management.
“Strategically applying AI will help businesses create sustainable competitive advantages in a volatile business environment,” said Mr. Long.
Ha Anh
Source: https://doanhnghiepvn.vn/cong-nghe/ung-dung-ai-doanh-nghiep-phai-thay-doi-ca-tu-duy-quan-tri-va-chien-luoc-phat-trien/20250311095259970
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