VIB launches card design personalization feature

Vietnam International Bank (VIB ) announced the launch of a personalized card design feature, powered by generative artificial intelligence (Gen AI) technology from Fiza x Zalo AI.

This is the bank's next breakthrough on its journey to becoming a leader in personalized user experience, giving customers the opportunity to express their style and individuality through images printed on their credit cards.

Ms. Tuong Nguyen – Director of VIB's Card Division – shared: “With the feature of personalizing card design according to needs, we are proud to offer an unlimited creative space where each customer is free to express their unique personal touch on their card. This is a new feature of credit cards, and also a bridge between modern technology and individual needs, helping to affirm our leading position in the card trend in Vietnam.”

A different experience

With the ability to personalize card designs to their liking, customers can now create a unique credit card that reflects their personal style and individuality. Simply visit https://carddesign.vib.com.vn , and you'll have two exciting and creative options to choose from:

– Unleash your creativity with Gen AI : Customers upload personal or newly taken photos, and Gen AI technology will transform these images into unique artistic styles, from fun chibi images to sophisticated works of art.

Users are free to creatively transform their personal images into unique artistic styles – Photo: VIB

– Choose images from VIB's library : Customers can select from a rich library of pre-designed images provided by VIB, featuring a variety of themes and styles to suit diverse personal preferences.

Inspiration : for customers who believe that each transaction is a step closer to their dreams through Success/Prosperity/Fortune/Achievement/Luck.

Landscape : Designed for customers who want each card usage to be a journey of discovery and experience, featuring landmarks such as Bitexco Tower, Lam Vien Square, Keangnam Landmark Building, Da Nang Public Administration Center, and Lotte Center Hanoi.

Archetype : Designed for customers who want to assert their personal image and remind themselves each time they spend with their card as a Risk Taker/Enjoyer/Saver/Investor, allowing them to enjoy financial privileges in their own way.

Luxurious : Designed for customers who desire unique card designs that reflect the elegance and class of VIB – a leading bank in card trends – through 5 design versions with a stylized VIB logo, showcasing the bank's commitment to sustainable growth and development alongside its customers.

A collection of VIB credit cards in a design created by customers with the help of Gen AI – Photo: VIB

From now until October 31st, all new and existing VIB credit card holders have the opportunity to experience the personalized card design feature completely free of charge.

Combining modern technology with unique needs.

VIB has strongly promoted the trend of credit card personalization with its Super Card series, allowing customers to choose features ranging from reward points, cashback, preferential spending categories, to card number, statement date, and minimum payment amount for their own card. This flexibility has created a turning point in how users access and use credit cards in Vietnam.

Subsequently, the bank expanded the application of features allowing users to select statement dates, minimum payment amounts, automatic payment amounts, and adjust transaction limits directly on the MyVIB app for all credit card holders. Cash Back and Family Link cardholders can also select and adjust their cashback categories.

Users are excited about the new feature, creating a lively discussion on social media about Vietnamese innovation in the banking and finance sector – Photo: VIB

Through a combination of Gen AI and individual creativity, the bank has been continuously innovating and applying modern technologies to enhance the credit card experience.

Affirming position

The pioneering steps taken by banks in personalizing the user experience in recent times have contributed to creating a new perspective on credit cards – no longer simply a "spend now, pay later" tool, but rather a companion that brings many conveniences and benefits to users.

Thanks to continuous innovation and a focus on customer experience, meeting the diverse spending needs of users, the bank affirms its leading position in the card trend by consistently ranking among the top in the market in terms of the number of cards issued, total card spending, and high credit ratings from reputable international organizations.

As of the end of September 2024, the bank was issuing 800,000 cards, nine times more than six years prior. From 2018 to 2023, customer spending through the bank's credit cards grew more than elevenfold, reaching a total spending milestone of US$4 billion in 2023, placing it among the top market share holders of Mastercard in Vietnam. VIB also received a series of awards such as "First Bank to Apply AR Technology to Credit Cards in Vietnam" from Visa and "Breakthrough in Credit Card Digitalization" from Mastercard.

Source: https://tuoitre.vn/vib-ra-mat-tinh-nang-ca-nhan-hoa-thiet-design-the-20241017172710158.htm