AEON MALL realizes its vision of becoming a “Co-creator” with the locality

(Dan Tri) - With a sustainable development strategy, the enterprise not only builds modern commercial centers, but also prioritizes close cooperation with localities and communities to create long-term values, making positive contributions to socio-economic development.

Co-creation with the local community.

On September 18th, in Quang Ninh , AEON MALL Ha Long participated in a partner conference with representatives of the Quang Ninh Young Entrepreneurs Association, along with member businesses and representatives from several departments and agencies of Quang Ninh province.

This conference is expected to be an important step in establishing a solid foundation for cooperation and strengthening trust between shopping mall developers and the local community.

The Partnership Conference between AEON MALL Ha Long and the Young Entrepreneurs Association of Quang Ninh Province (Photo: Organizing Committee).

At the event, both sides discussed potential cooperation in key areas. Representatives from AEON MALL Ha Long answered questions from members regarding support for expanding potential markets, cooperation to enhance competitiveness, and jointly creating new initiatives based on the outstanding strengths of both sides.

AEON MALL Ha Long also reaffirms its business strategy of co-creating with the local community, working together to build equal business opportunities with the goal of sustainable development alongside the community.

Proactive approach, community engagement.

In Da Nang , ahead of the grand opening of AEON MALL Da Nang Thanh Khe, the company participated in a series of activities within the framework of the 10th Vietnam-Japan Festival and the Japan Meeting 2025 Conference.

Beyond simply introducing the project, AEON MALL Da Nang Thanh Khe surveys consumer behavior, listens to customer expectations, and organizes cultural exchange and experience activities. This approach helps build trust from the outset, creating conditions for the project to quickly integrate and collaborate with the local community.

Representatives from AEON MALL participated in the Japan Meeting Conference in Da Nang (Photo: Organizing Committee).

AEON MALL Da Nang Thanh Khe also organizes many interactive activities such as minigames, photo opportunities (check-in), and experiences wearing traditional Japanese clothing, attracting the attention of visitors and locals, creating a friendly and welcoming atmosphere, making the AEON MALL brand more familiar and emotionally resonant in the eyes of the community.

Promoting local tourism , trade, and culture.

For shopping malls scheduled to open in 2026, such as AEON MALL Ha Long and AEON MALL Da Nang Thanh Khe, successfully establishing connections with local government agencies demonstrates their commitment to a vision, sustainable development strategy, and co-creation.

For its operating shopping malls, AEON MALL has achieved many tangible results. Recently, AEON MALL Hue has continuously organized many art and cultural programs aimed at young people. In Hue, the company regularly organizes art and cultural programs for young people.

This is expected to be a new direction to help overcome the "bottleneck" of local tourism, as shopping combined with art and cuisine has become a driving force in keeping tourists staying longer.

Cultural and entertainment events at AEON MALL Hue attract thousands of visitors (Photo: AEON Vietnam).

Meanwhile, in Hanoi, AEON MALL Long Bien and AEON MALL Ha Dong have collaborated with the Department of Agriculture and Rural Development to organize 13 agricultural and OCOP trade promotion fairs since 2019. Thousands of agricultural products and regional specialties have been connected to consumers, contributing to expanding the domestic market and creating opportunities to reach international markets.

Specific collaborative activities in Quang Ninh, Da Nang, Hue, and Hanoi demonstrate that AEON MALL always prioritizes community interests. With local authorities, this partnership contributes to promoting the development of commerce, services, and tourism.

AEON MALL Vietnam is committed to adhering to the philosophy of developing its business in parallel with the sustainable development of the local community. This collaborative effort with the local community is also key to the group's ability to spread new, sustainable, and long-lasting values, in line with the green economic development direction that the Government is promoting.

Source: https://dantri.com.vn/kinh-doanh/aeon-mall-hien-thuc-hoa-tam-nhin-tro-thanh-nha-dong-sang-tao-cung-dia-phuong-20250926104859677.htm