AI is reshaping modern business

above — Businesses need to build long-term AI strategies, manage data and develop a capable workforce to fully exploit the potential of this technology. Photo: Quang Vinh.

The workshop attracted the participation of nearly 1,000 businesses and economic , financial and technology experts, focusing on discussing changes in the economy in the AI era and how to apply this technology to improve business management efficiency.

At the workshop, Mr. Le Hong Quang - General Director of MISA said that AI has become a core tool in modern business management. To apply AI effectively, businesses need to change not only in technology, but also in management thinking and long-term development strategy. If they do not take drastic action now, Vietnamese businesses will not only fall behind but also risk being eliminated from this competitive game.

According to Mr. Quang, the rate of enterprises applying AI in management increased from 33% in 2022 to 72% in 2024 (according to IBM, Forbes, McKinsey). This technology is strongly supporting in customer service (56%), network security (51%), customer relationship management (42%) and content production (40%). Enterprises applying data to make decisions can increase the ability to attract customers 23 times higher than traditional enterprises.

Applying AI helps increase customer care productivity by 1.71 times, reduce staff from 600 to 350 people, while optimizing financial processes, automating accounting and supporting businesses to access capital faster.

Dr. Can Van Luc - Member of the National Financial and Monetary Policy Advisory Council, Chief Economist of BIDV analyzed the world and Vietnam economic picture in the period 2024 - 2025.

This expert believes that for Vietnam, GDP will maintain its growth momentum thanks to a 14.3% increase in exports, a boom in foreign direct investment (FDI), a boost in public investment, and a 12.2% recovery in the VN-Index in 2023. However, businesses still face many challenges such as trade fluctuations, financial risks, cybersecurity, and the impact of climate change.

According to him, AI is not only a trend but has become a decisive factor in business performance. McKinsey's 2024 report shows that 65% of the global workforce has applied Generative AI to their work, but only 15% of businesses have recorded clear profits from this technology. The most popular AI application areas include marketing (54%), technology (39%) and finance (16%). Therefore, Dr. Can Van Luc said, businesses need to build long-term AI strategies, data management and develop a competent workforce to exploit the full potential of this technology.

Sharing the same view, Dr. Nguyen Viet Long (Seoul National University) emphasized that AI is reshaping modern businesses. The rate of AI application globally increased by 31% compared to last year, helping businesses reduce costs by 21-30% thanks to automation.

AI also has a strong impact on the labor market, requiring employees to develop specialized skills, strategic thinking and master new technologies. Effective application of AI can help businesses improve return on investment (ROI), optimize cash flow and increase financial risk management capabilities.

To maximize the benefits of AI, according to Dr. Long, businesses need to quickly adapt, invest in human resources capable of mastering technology and integrate AI into each operational process. This trend is not limited to technology or finance but also spreads to marketing, customer care, content production and supply chain management. Applying AI strategically will help businesses create sustainable competitive advantages in a volatile business environment.

MISA General Director Le Hong Quang said that to effectively apply AI, enterprises need to change not only in technology but also in management thinking and long-term development strategy. AI is an inevitable trend, requiring enterprises to quickly adapt to maintain competitive advantage. Enterprises need to popularize AI in management to improve performance, build a culture of data-based decision-making and promote digital transformation with an integrated cloud computing platform; continuously reviewing and planning to apply AI to each process will help optimize operational and management efficiency.

Source: https://daidoanket.vn/ai-dang-dinh-hinh-lai-doanh-nghiep-hien-dai-10301377.html