AI 'polluting' niche content on social media

The experience of scrolling through your phone is no longer the same with AI. Photo: Axios .

This past week, social media has been abuzz with controversy over a video of rabbits jumping on a trampoline created by AI. The clip, which many still believe is real, shows the sophistication of AI models in creating images that simulate the real world .

Furthermore, representatives of other small communities also shared that AI content has invaded even the little-known niches on social networks. This appearance has disrupted the experience and reduced the joy of scrolling on the phone.

AI Clip Detection Challenge

The clip was widely shared across platforms such as Instagram, Facebook, TikTok, receiving more than ten million interactions. With the night scene, the image quality is quite poor as if it was taken from a home security camera, making it easy for viewers to not distinguish between real and fake.

Some people have discovered the content is AI because there have been similar videos posted before, but with other animals such as bears, weasels. But most viewers are quite confused and surprised when they know the truth.

According to researchers, many people turn to cute animal videos to relieve stress. When watching, the brain releases Dopamine and Oxytocin, creating a feeling of happiness and improving mental health.

AI-created animals are attracting attention. Photo: Internet.

In a post by TikToker Olivia Dayton, she said she shared the clip with at least five of her relatives. “After my brother confirmed these AI videos, I feel like I’m more likely to be scammed by high-tech scams when I get older,” Dayton said.

Her video received more than 54,000 likes, with many sympathetic comments. One person consoled her, saying that he too was fooled by the bear clip. Another commenter also said that her husband, who shared the clip, was upset after learning that it was AI-generated.

Infiltrating the cyber world

Not stopping there, AI content has begun to penetrate smaller niches on social networks such as farming and handicrafts. Many people, even if they are only interested, accidentally give out the wrong farming advice they receive from ChatGPT.

Misinformation about plant care generated by AI chatbots and apps is common. According to Casey Schmidt Ahl, Engagement Manager at Colonial Gardens, a customer came in and asked about a strange plant that didn’t exist. When she searched online, she found only a picture of the plant on various websites with no specific care information.

Plant care has long been associated with folk remedies and pseudoscience , Ahl explains. She also often uses academic research and gardening guides to inform her blog posts, while it’s unclear where chatbots get their information.

Pinterest, a platform that recommends ideas, lifestyles, and niche trends from users, has also been invaded by AI content. Malicious actors have created a series of AI posts to trick the algorithm and earn from the ads displayed on those pages.

The user experience is severely compromised, limiting true creativity and inspiration. One Reddit commenter said he stopped using Pinterest because 80% of the suggestions he found when searching were coming from AI accounts.

While many people are worried about authenticity, a famous fashion brand has openly used AI. In the August issue, Vogue magazine used Guess brand advertising photos that were completely generated by AI. This is the first time in the magazine's history that a model is not a real person.

AI model advertises for the Guess brand. Photo: Vogue.

In the same situation, Spotify, an online music platform, is being accused of allowing AI to upload songs impersonating a deceased artist without the permission of the family or the label. The phenomenon of some bands reaching millions of streams on the platform suddenly being discovered to be AI has also made many people confused about the content they are consuming.

Both brands are facing boycotts, emphasizing the value of human beings in the creative field. Many Vogue readers have unfollowed the brand, saying that the “fashion soul” of the brand is disappearing. Some prominent artists on Spotify have removed their music from the platform, in an effort to restore the music to real artists.

Source: https://znews.vn/ai-vay-ban-noi-dung-ngach-tren-mang-xa-hoi-post1574609.html