Ignoring the App Store, developers still can't escape the 'Apple tax'

According to the Wall Street Journal , by complying with the DMA, Apple will allow users to download iPhone apps from outside the App Store and bypass the company's payment system with its own systems. However, in order to maintain control of its ecosystem, Apple is said to be preparing to introduce new fees and restrictions.

Leaving the App Store doesn't mean developers escape Apple's fees entirely

Specifically, the company will carefully monitor apps downloaded outside the App Store and give itself the opportunity to review each of them. More importantly, Apple will charge developers who offer to download apps from third-party resources. This could increase tensions with developers, some of whom had hoped the new law would allow them to deliver apps directly to users and eliminate high payment fees.

Apple recently allowed transactions through third-party payment processors in the US, but will continue to charge fees for those transactions. The company has been studying the DMA regulations for more than a year, figuring out how to ensure compliance while also looking for new ways to reduce the impact on revenue. At this point, the company has not yet revealed its package of changes or tested them.

Antitrust experts say the DMA has both clear requirements and allows companies to refuse requests with specific explanations. For example, Microsoft was preparing to take advantage of Apple's relaxation of rules by releasing a client for its cloud gaming service in the App Store, but Apple rejected it on the grounds that it could not have multiple games in one app. Meta, for example, has been working on Project Neon for several years, which would allow smartphone owners to upload their own ads to Facebook's mobile software directly from the social network's app, but Apple forced Meta to remove all games from the app.

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