Vietnamese families change their travel preferences and traditional travel behaviors

Up to 67% of Vietnamese families are using artificial intelligence (AI) tools to plan their trips ; 60% of families said they want to travel to try dishes they've seen in movies...

Vietnamese families are increasingly changing their traditional travel preferences and behaviors. (Illustrative image: CTV/Vietnam+)

According to a survey on summer travel trends for 2024 by the online travel platform Booking.com, destinations with stunning natural landscapes, opportunities to explore local history, and cultural experiences are the top choices for Vietnamese families.

Varun Grover, Country Director of Booking.com in Vietnam, said that more than half (56%) of Vietnamese families said spending time together was the main motivation behind their travel plans this year.

In addition, other motivations are also reflected in the way families choose destinations, including places famous for natural landscapes, rich history or diverse cultural experiences.

Accordingly, 60% of Vietnamese families surveyed said they wanted to travel to taste dishes they had seen in movies or television programs. This highlights the influence of media on tourists' travel choices.

Comfort throughout the trip is one of the top priorities for Vietnamese families. (Illustrative photo: CTV/Vietnam+)

Up to 67% of Vietnamese families are using AI tools to plan their trips in 2024, indicating a growing demand for new methods to optimize their travels.

Travel babysitting services could become a trend this summer, with 39% of Vietnamese families sharing that they are willing to allocate a portion of their travel budget to hire someone to look after their children throughout the trip. This figure is even higher in neighboring countries and territories, with India at 57%, Hong Kong at 51%, and Thailand at 59%.

Comfort is also a top priority for Vietnamese families. This is reflected in the fact that 68% of survey participants considered air conditioning to be the most important amenity they looked for when booking accommodation.

Varun Grover commented: “This year, preferences and behavior are the two main factors influencing how Vietnamese people make travel decisions. This contributes to a change in the traditional way of traveling, as was commonly seen in their trips with family and friends in the past.”

Source: https://baoquangninh.vn/cac-gia-dinh-viet-thay-doi-so-thich-du-lich-va-hanh-vi-xe-dich-truyen-thong-3308081.html