Bringing quality European products to Vietnamese consumers.

Since assuming the position of CEO of Elmich in the Vietnamese market, Ms. Pham Thu Hien has continuously pursued a strategic vision of bringing European-standard products to Vietnamese consumers. Her unwavering commitment to maintaining quality, despite facing significant challenges in costs and production, has helped Elmich solidify its reputation among consumers as a quality household appliance brand from the Czech Republic.

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Ms. Pham Thu Hien - CEO of Elmich Vietnam. Photo: Elmich Vietnam

With keen insight and strategic thinking, the CEO of Elmich Vietnam did not hesitate to change the traditional business model, focusing heavily on investing in research and development of green, environmentally friendly products. For example, they strongly led research and development (R&D) through continuous technological and production process improvements to ensure each product strictly adheres to European standards while remaining suitable for the habits and needs of Vietnamese consumers. This not only delivers superior quality products but also helps Elmich shape a civilized and modern consumer style.

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CEO Pham Thu Hien is not afraid to make bold decisions and dare to face challenges, especially when guiding Elmich towards sustainable development. Photo: Elmich Vietnam

Pioneering the use of environmentally friendly materials.

Consumer and user health and safety is a core value set by Elmich's leadership. Accordingly, all household products are manufactured from materials free of harmful chemicals, ensuring safety for users. This has built trust and loyalty among millions of Vietnamese families when choosing Elmich products for their kitchens.

Furthermore, Elmich is a pioneer in the use of environmentally friendly materials, contributing to the protection of consumer health and the environment. A prime example is Elmich's introduction of new generation ceramic materials into its cookware products in 2024, notably in the Olive collection.

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Elmich is a pioneering household brand that uses natural materials in product manufacturing. Photo: Elmich Vietnam

Meeting the demands of a modern and convenient lifestyle.

According to the CEO of Elmich Vietnam, to survive and thrive in a rapidly changing world , businesses need to embrace innovation and constantly improve. Beyond quality, Elmich focuses on aesthetics and functionality in each product. By combining sophisticated European design with the practical needs of Vietnamese consumers, Elmich has created household products that are not only visually appealing but also meet the maximum needs of modern consumers.

In particular, Elmich products always feature a youthful and modern style, perfectly suited to the trends of young families today. The multi-functionality and convenience of the products have made Elmich the top choice for families seeking a comfortable and modern lifestyle.

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Elmich believes that "Every delicious meal stems from inspiration," and "inspiration" originates from love and connection between family members. Photo: Elmich Vietnam

Commitment to sustainable development and social responsibility

With over 13 years of operation in Vietnam since 2011, Elmich – a brand from Europe – is conscious of its social responsibility towards business ethics and strives to contribute to sustainable economic development, improving the quality of life for its employees, local communities, and society as a whole. Through its strategy of using green technology and environmentally friendly production processes, Elmich is gradually becoming an environmentally conscious brand.

“We are committed to continuing to be pioneers in comprehensive digital transformation, enhancing customer experience with smart, environmentally friendly household products and quality customer service. Elmich will continue to innovate and strive relentlessly to uphold its commitment to style, quality, safety and sustainable development, in order to contribute to a greener and more prosperous future,” Ms. Pham Thu Hien shared. [BQ1]

Commitments to European quality, health safety, and sustainable development have helped Elmich become a beloved brand in Vietnam. More than just a household brand, Elmich aspires to be a representative of cultural exchange and sustainable lifestyle, bringing long-term benefits to both consumers and society.[BQ2]

Learn more about Elmich:

Website: www.elmich.vn

Hotline: 1900 63 69 25

Doan Phong