Bringing European quality products to Vietnamese users

Since taking on the position of Elmich CEO in the Vietnamese market, Ms. Pham Thu Hien has continuously pursued the strategic vision of bringing European standard products to Vietnamese consumers. Her determination to maintain quality, despite facing great challenges in cost and production, has helped Elmich stand firm in the hearts of consumers regarding the quality of the Czech household brand.

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Ms. Pham Thu Hien - CEO of Elmich Vietnam. Photo: Elmich Vietnam

With his acumen and strategic thinking, the CEO of Elmich Vietnam does not hesitate to change the traditional business model, focusing on investing heavily in research and development of green, environmentally friendly products. For example, he strongly leads product research and development (R&D) through continuous improvement of technology and production processes to ensure that each product strictly complies with European standards, but still suits the habits and needs of Vietnamese people. This not only brings superior quality products but also helps Elmich shape a civilized and modern consumption style.

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CEO Pham Thu Hien is not afraid to make bold decisions and dare to face challenges, especially when orienting Elmich towards sustainable development. Photo: Elmich Vietnam

Pioneer in using environmentally friendly materials

Health safety for consumers and users is the core value set by Elmich leaders. Accordingly, all household products are manufactured from materials that do not contain toxic chemicals, ensuring safety for users. This creates trust in the brand of millions of Vietnamese families when choosing Elmich products for their kitchen space.

In addition, Elmich is a pioneer in using environmentally friendly materials, contributing to protecting the health of consumers as well as the living environment. Typically in 2024, Elmich brings new generation Ceramic materials to pots and pans, typically the Olive collection.

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Elmich is a pioneering household brand that uses natural materials in product manufacturing. Photo: Elmich Vietnam

Meet modern and convenient lifestyle

According to the CEO of Elmich Vietnam, to survive and develop in a rapidly changing world , businesses need to embrace innovation and constantly improve. Not stopping at quality, Elmich focuses on the aesthetic and utility factors in each product. By combining sophisticated European design with the practical needs of Vietnamese people, Elmich has created household products that are not only beautiful but also meet the maximum needs of modern consumers.

In particular, Elmich products always have a youthful, modern style, suitable for the current trend of young families. The multi-functionality and convenience of the products have helped Elmich become the first choice of families who desire a comfortable and modern lifestyle.

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Elmich believes that: “Every delicious meal comes from inspiration” and “Inspiration” comes from love and connection between family members. Photo: Elmich Vietnam

Commitment to sustainable development and social responsibility

Operating in Vietnam for more than 13 years since 2011, Elmich - one of the brands from Europe - is aware of the spirit of social responsibility for business ethics and strives to contribute to sustainable economic development, improving the quality of life for workers, local communities and society in general. With the strategy of using green technology and production processes that do not harm the environment, Elmich is gradually becoming an environmentally friendly brand.

“We are committed to continuing to pioneer comprehensive digital transformation, enhancing customer experience with smart, environmentally friendly household products and quality customer service. Elmich will continue to innovate and strive to maintain its commitment to style, quality, safety and sustainable development, contributing to a greener and more prosperous future,” Ms. Pham Thu Hien shared.[BQ1]

Commitments to European quality, health safety and sustainable development have helped Elmich become a favorite brand in Vietnam. More than just a household brand, Elmich hopes to become a representative of cultural exchange and sustainable lifestyle, bringing long-term benefits to both consumers and society.[BQ2]

Learn more about Elmich:

Website: www.elmich.vn

Hotline: 1900 63 69 25

Doan Phong