Brokers are cutting the price of advertising.
In the first quarter of 2024, the real estate market showed many signs of recovery. Following this positive market news, many brokers began to actively implement advertising campaigns and seek potential clients.
With the trend of working independently to earn full commissions, many brokers have started running their own ads, and it's very common for them to incur costs that are dozens of times their salary.
Mr. Pham Tien Dat, a real estate broker specializing in townhouses in Ho Chi Minh City, shared that he used to spend nearly 50 million VND per month on advertising to find customers on social media platforms. However, in the last one or two years, advertising costs have increased significantly amidst the current trend of "everyone running ads."
For example, to display ads in a prominent position on the Facebook platform, the cost of 1,000 impressions used to range from 10,000 to 15,000 VND, but now it has increased fourfold to 50,000 to 60,000 VND. Furthermore, users are becoming increasingly wary of advertising content due to the widespread and frequent scams on social media platforms.
Furthermore, current real estate advertising tools require users to have a high level of expertise. Brokers who lack the necessary skills are forced to hire external support. This leads to difficulties in controlling actual spending budgets and may result in lower-than-expected client acquisition quality.
The solution to the problem of increasing advertising effectiveness.
Currently, to effectively reach potential customers, real estate agents can use the listing service on the Meey Land website/app at a cost of just 0 VND. This is a specialized technology product in the real estate sector, researched and developed by Meey Land Group Joint Stock Company.
The Meey Land website/app is a specialized and reputable platform that connects people looking to buy or sell real estate quickly and affordably. Currently, Meey Land has gained the trust of millions of customers, with an average of 1.2 million visits per month. This demonstrates the platform's credibility and quality, and increases user access to real estate information on the Meey Land website/app.
To optimize the effectiveness of real estate listings, the Meey Land App also provides services such as listing refresh, scheduled posting, and automatic promotion to the top during peak hours. This is a differentiating feature from many other products on the market, helping real estate agents' listings always stay at the top, thereby reaching a wider range of potential customers.
Furthermore, the Meey Land website/app offers a VIP listing service that can reach millions of customers every hour, every day. Compared to current customer outreach methods, this product is considered one of the most convenient, cost-effective, and profitable listing tools for real estate agents.
Thanks to its outstanding features, the Meey Land website/app was honored at the 2022 Sao Khue Awards in the "New Software Product/Solution" category, organized by the Vietnam Software and Information Technology Services Association (VINASA). To date, this platform has become the top choice for many real estate agents in finding potential clients.
Ms. Nguyen Thi Kim Loan (31 years old, Hanoi ) - a freelance real estate agent - has been using the website meeyland.com to post land plot listings for sale for nearly two months now. Ms. Loan said that with its user-friendly interface and low listing costs, the Meey Land platform has helped her find many potential customers.
“A friend in the industry introduced me to the Meey Land real estate listing website. Initially, I only posted 1-2 listings a day because I wasn't sure if it would be effective. However, after a few days, I received many calls from interested customers. I am feeling very satisfied and confident in the power of this platform,” Ms. Loan shared.
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