The visit also opened up opportunities to strengthen connections between local authorities and the Danish business community, aiming for inclusive growth, engagement, and the creation of tangible value for the community.

Danish Ambassador Nicolai Prytz and Carlsberg Vietnam leaders met with Hue leaders to promote long-term sustainable cooperation.

Over three decades of partnership with Vietnam.

  Carlsberg was one of the pioneering Danish corporations to invest in Vietnam in the early 1990s. After more than 30 years of sustainable development, Carlsberg Vietnam has become one of the leading beer producers in the country.

In Central Vietnam, Hue city plays a particularly important role, not only as a strategic production center, but also as the birthplace of the Huda beer brand - a cultural symbol deeply intertwined with the lives and pride of the local people.
A notable milestone in Carlsberg's development journey in Vietnam is the Phu Bai brewery in Hue. The plant recently completed its expansion project and was officially inaugurated at the end of August 2025. This is a major turning point, making Phu Bai the largest Carlsberg plant in Asia and one of the Group's most productive production facilities globally.

The Phu Bai refinery expansion project demonstrates Carlsberg's long-term commitment to sustainability in Vietnam.

“Vietnam is one of Carlsberg’s strategic markets in Asia and globally. With Hue, we not only have a long-term presence but also a deep commitment based on shared values ​​and a sustainable development orientation. We always cherish our deep cooperative relationship with the local government and are committed to continuing to contribute positively to the long-term development of the region,” said Andrew Khan, General Director of Carlsberg Vietnam.

Business development goes hand in hand with social responsibility.

Carlsberg Vietnam not only focuses on production but also actively spreads its values ​​to the community. In 2025, the company continues to support many cultural, sports, and social programs in Hue, clearly demonstrating its vision of sustainable development closely linked between the business and the local community. Notably, Carlsberg Vietnam is a diamond sponsor of the Hue Festival 2025, a partner of the VnExpress Marathon Hue for the fourth consecutive year, and implements many meaningful activities such as giving Tet gifts to disadvantaged people and supporting community sports events.
A recent highlight was the "Huda Ice Twist: Endless Summer Fun" event, which attracted over 20,000 live attendees and 6.5 million online viewers. The event not only offered a vibrant summer experience but also celebrated Huda's 35-year journey of deep connection with the warm and welcoming Central Vietnam region.

Carlsberg Vietnam actively supports the city of Hue through many meaningful cultural, sports, and social activities.

In addition to branding activities, the long-term social responsibility program "Bringing Clean Water to the Beloved Central Region" is still being maintained and implemented annually by the company. From 2019 to the present, the program has brought clean water to nearly 40,000 people, contributing to improving the quality of life and promoting sustainable community development. "From creating quality products to initiatives that bring clean water to the community, all our activities are geared towards one overarching goal: Responsible business development and spreading positive values ​​to the local communities where we are present and serve," Mr. Andrew further shared.

Working together to build a sustainable future.

The visit of the Danish Ambassador to Vietnam to the Hue City People's Committee not only strengthened bilateral cooperation but also clearly demonstrated Denmark's commitment to promoting responsible business models and sustainable development in Vietnam. “As one of the leading Danish businesses in Vietnam, Carlsberg Vietnam clearly demonstrates the Danish business spirit, emphasizing long-term cooperation, community engagement, and sustainable development. The partnership between the business and the locality is proof of a shared vision for a future of inclusive growth,” affirmed the Danish Ambassador to Vietnam, while promising to continue supporting businesses like Carlsberg, which are contributing to Vietnam's green transformation through innovation, extensive cooperation, and a deep understanding of local development priorities.

The Danish Ambassador reaffirmed support for Carlsberg Vietnam's sustainable development journey.

Against the backdrop of Hue's transformation into a centrally-governed city and Vietnam's accelerated green transformation nationwide, Carlsberg Vietnam is committed to continuing its journey. From its smart, environmentally friendly production model at the Phu Bai plant to its impactful community initiatives, the company is steadily demonstrating that business growth and social responsibility are two pillars that always go hand in hand.

"We are present in Vietnam not only for the purpose of beer production, but also to be a long-term partner on the journey of sustainable development, where businesses are deeply connected to the community and together cultivate meaningful progress," Mr. Andrew emphasized.

Text and photos: Minh Bao

Source: https://huengaynay.vn/kinh-te/dai-su-dan-mach-va-lanh-dao-carlsberg-viet-nam-tham-va-lam-viec-voi-lanh-dao-thanh-pho-hue-tiep-tuc-khang-dinh-cam-ket-hop-tac-lau-dai-va-phat-trien-ben-vung-155977.html