Come to the exhibition of national achievements, immerse yourself in the flow of Vietnamese culture

From traditional folk instruments and theatrical masks to virtual studios and gaming arenas, everything blends together in the shared space of 12 cultural industries at the "80 Years of Independence-Freedom-Happiness Journey" National Achievements Exhibition (Dong Anh, Hanoi ).

Each cultural industry, with its groundbreaking achievements, is vividly portrayed in the exhibition "Creativity for Construction."

The new face of the cultural industry

The National Achievements Exhibition is an unprecedented event, recreating the nation's journey over the past 80 years. The Culture sector is given special treatment, with the A-block exhibition hall dedicated to showcasing its achievements and contributing to the overall development of the country.

A space for promoting and showcasing traditional Vietnamese opera (Tuong). (Photo: Minh Thu/Vietnam+)

From now until September 5th, artists from the Vietnam National Drama Theatre, the Vietnam Circus Federation, the National Traditional Arts Theatre, and others will present captivating artistic performances to the public, ranging from excerpts from famous Cai Luong, Cheo, Tuong, and spoken drama plays, to Quan Ho folk songs and circus acts.

The "picture" of achievements in 12 cultural industries is outlined as follows: Advertising; Architecture; Software and entertainment games; Handicrafts; Design; Film; Publishing; Fashion ; Performing arts; Fine arts, photography and exhibitions; Television and radio; Cultural tourism.

The exhibition spaces are designed as a continuous flow of culture, from traditional roots to modern creativity, connecting cultural industries into a vibrant, interconnected ecosystem.

Cultural tourism is one of the key sectors of the cultural industry. (Photo: Minh Thu/Vietnam+)

At the Performing Arts exhibition, artists also organized performances, introduced traditional musical instruments, performed folk songs such as Then singing and Tinh lute playing, and showcased traditional arts such as Cheo and Tuong opera, as well as circus performances… contributing to bringing performing arts closer to the public.

The Vietnamese Cinema exhibition booth is one of the most popular attractions, especially for young people. Here, in addition to being able to watch 50 Vietnamese films for free, visitors also have the opportunity to directly experience modern film technologies, from motion capture and green screen-generated sets to virtual reality (VR). Many young people enjoy being able to "transform" into soldiers, historical characters, or cartoon characters when visiting the "Digital Film Studio" booth.

The area showcasing traditional costumes by designer Mai Lam. (Photo: Minh Thu/Vietnam+)

In particular, the film crew of "Guardian of the Spirits: The Mystery of King Dinh's Tomb" (produced by BHD and directed by Nguyen Phan Quang Binh) brings a special space where history is recreated in a vivid and inspiring way.

Audiences will experience a journey of discovery into the culture, architecture, costumes, weapons, and martial arts of the Dinh Dynasty, as well as the history of traditional Vietnamese opera masks, through meticulously recreated artifacts. This showcases the production team's efforts in research and development, with the advice of leading experts. It's an opportunity for the public, especially the younger generation, to connect with history, listen to the enduring echoes of their ancestors, and feel a sense of national pride.

At this exhibition, the film crew, along with designer Mai Lam, introduced the "Apricot Blossom Garden" embroidery collection and some of the traditional costumes used in the film.

People's Artist Tu Long leads the parade of traditional costumes. (Photo: PV/Vietnam+)

On the opening day, August 28th, the parade of traditional costumes led by People's Artist Tu Long added to the already majestic atmosphere of the exhibition.

According to People's Artist Tu Long, the space of "Guardian Spirits of Valiant Warriors" at the exhibition is a strong affirmation that history is not only found in books, but is also alive and inspiring through art. It is the intersection of past and present, a flame that ignites national pride, inspiring the younger generation to love art and Vietnamese history.

According to the Ministry of Culture, Sports and Tourism, the message that the exhibition aims to convey is the remarkable and groundbreaking development in several areas of the cultural industry, creating endogenous momentum for the national economy.

Cultural industry - an endogenous driving force

The exhibition of 12 cultural industries is an opportunity for the public to explore, clearly visualize, and immerse themselves in the vibrant life of Vietnam's creative cultural flow. Furthermore, it affirms that cultural industries are a crucial resource for promoting socio-economic development, as well as exploiting and optimizing intellectual property, and creating jobs through the production of increasingly diverse and high-quality cultural industry products and services.

Speaking to a reporter from VietnamPlus online newspaper, People's Artist Tong Toan Thang, Director of the Vietnam Circus Federation, said that Vietnamese circus artists are proud to participate in the performing arts section of this exhibition.

The gaming experience area attracted a large number of young visitors. (Photo: PV/Vietnam+)

With captivating circus performances throughout the exhibition, the artists hope to convey their unique creativity to domestic and international audiences, contributing to the dissemination of traditional cultural values associated with the aspiration to enter a new era, equipping the artists with the tools to embark on Vietnam's cultural industry journey.

"Hopefully, with the investment and proper guidance of the Party and the State, our cultural industry will develop further, and artists can confidently dedicate themselves to the development of culture and the journey of spreading culture to the world," shared People's Artist Tong Toan Thang.

Visitors enthusiastically experience Vietnamese culture. (Photo: Minh Thu/Vietnam+)

Meritorious Artist Kieu Minh Hieu, Director of the Vietnam National Drama Theatre, shares the same sentiment.

"We are very happy and proud that theatrical art has a space to promote and showcase itself here. This is an opportunity for us to promote spoken drama and other art forms to a wide audience of domestic and international visitors," the artist shared.

For director Phi Tien Son ( "Do You Still Remember or Have You Forgotten?", "Heaven's Net", "Peach, Pho and Piano" ), he was moved to witness the development journey of the film industry as shown at the exhibition.

The digital film studio is one of the impressive highlights in the film industry exhibition area. (Photo: Minh Thu/Vietnam+)

"Here, visitors gain a deeper understanding of filmmaking with its filming techniques, modern equipment, virtual studios, digital film sets… things that our generation could only dream of," the director expressed.

The development of cultural industries is a rapidly evolving trend and a crucial driving force behind the socio-economic development of many countries worldwide. Organizing the presentation of achievements and development trends in 12 cultural industries at the National Achievements Exhibition helps management agencies, the business community, organizations, creative individuals, and the public better understand the importance of developing cultural industries in socio-economic development and the current context of integration.