Cinema will help the world know about Vietnam's tourism brand.

According to the Vietnam National Administration of Tourism, the program serves as a bridge between "Businesses - Filmmakers - Local Authorities" to contribute to promoting Vietnamese culture and tourism in general, and the scenic landscapes and economic potential of Khanh Hoa province in particular.

Perspective view of the exhibition area

This also presents an opportunity to promote public-private partnerships in using film to develop tourism , Vietnamese brands, and attract domestic and international tourists to Vietnam.

Over the three days of the event, many special activities will be organized, including: photo exhibitions "Introducing Tourism through Film" and " Khanh Hoa - Your Destination"; film screening "Khanh Hoa's Imprint through Cinema"; forum "Vietnamese Tourism and Cinema - Linking for Further Development and Taking Flight"; gala dinner; tourism tour program "Experience to Create"; Conference on Investment Promotion and Tourism Brand Development through Cinema in 2023; red carpet event; grand music festival "Magical Wings"...

The highlight of the program is the forum "Vietnam Tourism and Cinema - Linking for Greater Reach, Creating Momentum for Take-off" and the International Conference on Investment Promotion for Tourism Brand Development through Cinema in 2023. These are two key activities that serve as a bridge to create linkages between tourism, cinema, and Vietnamese brands, as well as contributing to expanding international cooperation.

The "Magical Wings" music festival was broadcast live on VTV1. The program is considered a symbolic representation of the aspiration to showcase the beauty of Vietnam and its people to a wide audience of domestic and international tourists through cinema and tourism. The program featured many stars such as Ho Ngoc Ha, Van Mai Huong, Trong Hieu, Bui Lan Huong, and others.

The Hollywood film, shot almost entirely in Vietnam, captivated audiences worldwide.

In recent times, the image of Vietnam has been increasingly showcased to the world through international films. Most recently, "A Tourist's Guide to Love," a Netflix film shot almost entirely in Vietnam, has consistently topped the trending charts in many countries around the world just days after its release.

A Tourist's Guide to Love, filmed to Hollywood standards, recreates the beauty of local landmarks, as well as the beauty of Vietnam's people and culture, across six main locations: Hanoi, Ho Chi Minh City, Da Nang, Hoi An, My Son, and Ha Giang. The film officially premiered globally and exclusively on Netflix on April 21st.

Source link: https://thanhnien.vn/dien-anh-se-giup-ca-the-gioi-biet-toi-thuong-hieu-du-lich-viet-nam-185230614112500427.htm