Manufacturing and retail businesses launch strategies to retain customers during Tet 2026

Faced with pressure from rising input costs and falling purchasing power, retail and manufacturing businesses said they are trying to find solutions to stabilize prices and prepare goods early for Tet 2026.

A representative of the SATRA retail system said that they have planned to prepare goods for Tet 2026 early to keep prices stable for consumers - Photo: NHAT XUAN

This information was announced by a number of manufacturing and retail businesses at the Binh Tien Ward Business Festival 2025, which took place on October 25 in Ho Chi Minh City.

The event aims to honor the business community and exemplary business households, while creating a space for connection, promoting cooperation and innovation in production and business.

Sharing with Tuoi Tre Online on the sidelines of the event, Mr. Tran Le Nguyen Khang - Deputy Head of SATRA Retail System Management Board - said that the enterprise has started preparing Tet goods from the third quarter of 2025, earlier than every year to ensure abundant goods and keep prices stable during the peak shopping season.

"We have surveyed purchasing power, planned reserves and negotiated prices with suppliers to ensure reasonable prices," said Mr. Khang.

According to Mr. Khang, price stabilization is SATRA's long-term strategy , with a commitment to sustainable cooperation with suppliers, while supporting small businesses that are exposed to many risks when raw material prices fluctuate.

Not only the retail system, food production enterprises also proactively stimulate early consumption during Tet. Ms. Pham Hong Tham - Director of Ba Mien Agricultural Products Company - said that this year's purchasing power is forecasted to decrease by about 30% compared to the same period last year.

To cope, this business launched a 20% discount program for bird's nest products and designed additional small packaged products to better suit consumers' budgets.

"We added boxes of 4 jars and 6 jars instead of 10 jars like before, so the selling price is better, making it more accessible to people," said Ms. Tham.

The company has now started stockpiling clean bird's nests for Tet, and has signed long-term contracts with bird's nest farmers to maintain a stable supply and avoid price fluctuations during peak season.

At the event, Mr. Nguyen Vinh Ngan - Vice Chairman of Binh Tien Ward People's Committee - said that the local government is strongly shifting from " management " to " accompanying and serving " thinking, towards a friendly and transparent "service government" model , helping businesses and business households easily access policies, capital and administrative procedures.

"With the three proposed connections, local businesses will strengthen value chain linkages, access capital and technology, and expand consumption channels and brand promotion," Mr. Ngan expects.

"Binh Tien Ward Business Festival 2025" is organized with the motto "3 connections" : connecting businesses with the government, connecting businesses with businesses and connecting businesses with consumers.

The event brought together more than 100 businesses and household businesses , along with representatives from departments, agencies, banks, and technology companies such as VietinBank, Techcombank , and the Ho Chi Minh City Digital Transformation Center .

NHAT XUAN

Source: https://tuoitre.vn/doanh-nghiep-san-xuat-ban-le-tung-chien-luoc-giu-khach-mua-tet-2026-20251025162943666.htm