Innovation in mobile propaganda work

To effectively disseminate the Party and State's guidelines, policies, and laws to the people, especially in remote, disadvantaged, and particularly difficult areas, the cultural, information, sports , and tourism centers in the province have continuously innovated the content and methods, and improved the effectiveness of mobile propaganda work.

Mobile propaganda vehicles of localities participating in the 2023 Thanh Hoa Provincial Propaganda and Agitation Festival.

Director of the Center for Culture, Sports, Sports and Tourism of Hoang Hoa district Ta Huu Quang said: In the current development trend of information technology and social networks, the activities of mass media also need to be innovated to promote effectiveness. In recent times, the Center for Culture, Sports, Sports and Tourism of the district has promoted the integration of mass media work through many forms such as oral propaganda, visual propaganda (propaganda vehicles, billboards, posters) and propaganda art. The form of propaganda is also vividly presented to the masses in a convincing, attractive, easy to remember, easy to understand and easy to do way. The content of information for mass media focuses on issues that the people are interested in such as propaganda on the guidelines, policies, laws of the Party and State, the movement to build new rural areas, the movement "All people unite to build a cultural life", implementing a civilized lifestyle in weddings, funerals, environmental protection work...

Furthermore, the center's information dissemination team has gradually applied information technology to support and enhance the effectiveness of its communication efforts. The center has also proactively built a fan page to post, share, and provide information to the public quickly and promptly. Communication programs also utilize information technology to create more vivid and relatable images through dramatization, the use of LED screens, and visual aids.

In Thieu Hoa district, adhering closely to the Party and State's guidelines, policies, and laws, as well as current issues, the District's Center for Culture, Sports, Tourism and Information has developed many unique cultural and artistic programs. These programs integrate performances with propaganda and mobilization efforts to effectively implement various initiatives such as the New Rural Development movement, promoting a civilized lifestyle, ensuring food safety and hygiene, reproductive health care and family planning, and preventing social evils. The cultural and artistic performances are meticulously staged, diverse in form and content, and highly effective in disseminating information to the people. This contributes to the effective achievement of the local socio -economic development goals.

With the "quick, timely, and flexible" propaganda method, over the years, Thanh Hoa Cultural - Cinema Center has played an important role in the work of TTLĐ, actively bringing information to the grassroots, especially the remote and extremely disadvantaged communes of the province. To meet the increasing needs of the people, the TTLĐ work of the center has also been constantly innovated, improving the quality and efficiency of its operations.

Deputy Director of Thanh Hoa Cultural - Cinema Center Hoang Thanh Hai said: "Along with promoting the work of TTLĐ through the form of visual propaganda, we also actively TTLĐ through organizing cultural and artistic activities and through mobile film screenings. Every year, the unit has proactively developed programs and plans to organize or participate in many cultural and artistic activities organized by the province. Since the beginning of the year, the unit has participated in activities organized by the province such as participating in activities at the Dien Bien - Thanh Hoa Cultural and Tourism Week in Thanh Hoa province, 2024. The performances by the center all incorporate propaganda content related to important events of the province, the country, or issues of daily social life to convey to a large number of people. The center also successfully organized the 20th Thanh Hoa Provincial Ethnic Culture Festival and performed traditional costumes of Thanh Hoa ethnic groups in 2024. 2024; Folk Arts Festival - Highland Market of ethnic minorities in mountainous districts of Thanh Hoa province in 2024 in Quan Hoa district".

Along with that, the center has combined TTLĐ with organizing mobile film screenings to serve the people in the localities. Currently, the unit has 4 mobile film screening teams, divided into 8 propaganda teams. Every year, the propaganda teams have actively organized film screening activities to serve the people, especially those in remote areas in the province. Since the beginning of the year, the propaganda teams have organized 1,148 mobile film screenings to serve political tasks, attracting 574 thousand viewers. In the film screenings, the propaganda teams have actively integrated propaganda on strengthening security at the western border of Thanh Hoa province; propaganda, dissemination, education of law, gender equality, anti-corruption; propaganda against drugs, domestic violence, HIV, AIDS, prostitution, etc.

Article and photos: Nguyen Dat

Source: https://baothanhhoa.vn/doi-moi-cong-tac-tuyen-truyen-luu-dong-228388.htm