Vietnam tourism attracts Japanese tourists through Tourism

Vietnam - favorite destination of Japanese tourists.jpg — Vietnam - A favorite destination of Japanese tourists. Photo: dulichvtv.com

At the program, the Vietnam National Administration of Tourism will update new policies, marketing orientations, and introduce new products, services and destinations specifically for the Japanese market.

Vietnam Airlines also provides information on the flight network, policies and flight services connecting Vietnam and Japan. Localities and Vietnamese tourism businesses will directly introduce diverse products and services to partners and tourists in the land of the rising sun.

The event also featured many other exciting activities such as: Screening clips promoting Vietnam tourism, traditional puppetry performances, lucky draw programs... These experiential spaces were specially prepared.

"Ban Flower Festival" at the Vietnam National Village for Ethnic Culture and Tourism. Photo: chinhphu.vn

Many Vietnamese businesses will also organize activities to introduce tours, routes and tourism products to a large number of Japanese tourists.

During 11 years of implementation with 9 times of organization, the Vietnam Tourism - Culture Festival in Kanagawa, including the program introducing Vietnam tourism in Kanagawa, has become a meeting point, a cultural - tourism bridge, helping Japanese people understand more about the friendly and rich-identity country of Vietnam.

This is a key activity within the framework of the Vietnam Tourism - Culture Festival in Kanagawa in 2025. The event aims to introduce, maintain and strengthen the image of a diverse Vietnam: majestic natural landscapes; heritage, rich culture; hospitality, dynamism of people; along with many diverse, authentic experiences and associated with responsible, sustainable development factors for the Japanese tourist market.

Japan is always in the list of top 5 markets sending customers to Vietnam. Vietnam is also in the top 5 countries in Southeast Asia with the largest number of tourists to Japan. In 2024 alone, there were more than 711,000 Japanese tourists visiting Vietnam. Also in the past year, there were more than 621,000 Vietnamese tourists visiting Japan.

In the first 7 months of 2025 alone, Japan welcomed about 420,000 Vietnamese visitors, an increase of 18.3% over the same period in 2024. Meanwhile, in the first 8 months of 2025, Vietnam welcomed about 540,000 Japanese visitors, an increase of 17.1% over the same period last year.

(source nha ndan.vn, chinhphu.vn)

Source: https://baolamdong.vn/du-lich-viet-nam-hut-khach-nhat-ban-qua-le-hoi-du-lich-van-hoa-391093.html