Specifically, the Foreign Agricultural Service of the US Department of Agriculture cooperated with a supermarket chain to carry out a promotion program for 80 agricultural products, foods and beverages from the US, including directly imported fresh fruits, beef, pork, chicken and many other consumer goods such as canned foods, dried fruits, milk, cheese, ice cream, yogurt, soft drinks, etc.

Vietnamese consumers have the opportunity to experience American food and beverages at special prices.

This marketing campaign is being carried out in more than 1,000 supermarkets and convenience stores, so that this summer Vietnamese consumers have the opportunity to experience American food and beverages at special prices, as well as taste the products directly.

American agricultural products such as apples, cherries, blueberries, oranges, pears, grapes, beef, pork, chicken, and other foods and beverages are becoming increasingly popular in Vietnam thanks to their good quality, safety, availability and variety, said Mr. Ralph Bean, Agricultural Counselor at the US Embassy in Vietnam. "Today, Vietnamese consumers can easily access a wide range of American foods and beverages on the shelves of all supermarket chains."

Chargé d'Affaires Melissa Bishop, US Embassy in Vietnam, commented: “Vietnam is an important export market for the US. In 2022, the export turnover of consumer goods from the US to Vietnam reached more than 1 billion USD and is forecast to grow further." According to her, the product quality, stable supply, and sustainable product value of US food and beverages contribute greatly to US-Vietnam bilateral trade.

Vietnam-US: The road to becoming trade partners The Director General of the United States Agency for International Development (USAID), Ms. Samantha Power, met with the press this afternoon in Hanoi .