Eastern Era and the goal of sustainable real estate development.

Building on the success of the Vaquarius project (Van Giang, Hung Yen ), Eastern Era has demonstrated its sustainable development strategy, creating an urban culture closely connected to the local people and culture.

Local inspiration, future creativity.

As part of the Bao Hung Invest ecosystem, Eastern Era is a project development unit built by a team of experienced professionals in the real estate sector. From research and product development to sales management, Eastern Era demonstrates specialization in line with current market trends. From its very name, Eastern Era signifies a prosperous era in the East – Vietnam, with the aspiration to contribute to the long-term prosperity of the homeland.

Following the perspective of the investor Bao Hung, Eastern Era does not aim to develop large-scale projects with a "huge" number of products, but instead focuses on elite projects in prime locations, designing products that are aesthetically impressive, uniquely functional, meeting diverse customer needs, and becoming iconic landmarks in the area.

The Niujiang River flows through the Vaquarius project.

From meticulous research into climate, soil, feng shui, and customs, Eastern Era's projects tell unique stories about the land and its people, bridging the gap between the beauty of local culture and new, modern, civilized, and emotionally fulfilling lifestyles for customers.

This has been demonstrated at Vaquarius. Flowing peacefully through the project, the ancient Nguu Giang River has been renovated and beautified to preserve its profound cultural values, becoming a future tourist , festival, and commercial street for the city. In addition, the Van Giang flower-growing region has been incorporated into rooftop gardens, balconies, and gardens around houses. The vibrant colors of flowers throughout the four seasons connect Vaquarius and the Van Giang area, and the open planning makes Vaquarius a close-knit and familiar community meeting place, a prime example of the "village within the city" model, easily integrating into local life.

People-centric strategy

Eastern Era's development strategy is centered around people, with customers and a team of expert consultants at its core.

For customers, Eastern Era aims to meet the needs of the "end user". Every design is meticulously calculated based on the homeowner's actual experience, from lighting, atmosphere, sensory touchpoints, convenience, privacy to spaces that connect with the community.

“A successful project must be vibrant and attract people to live there. We provide high-quality materials for customers to create their own life stories,” shared a representative from Eastern Era.

For its team of consultants, Eastern Era aims to provide the market with a professional, dedicated, and highly skilled sales force specializing in the "million-dollar" real estate segment. To realize this, the "Value Adviser – Expert Sales Consultant and Value Enhancer" training program is an exclusive course sponsored by the developer Bao Hung and implemented by Eastern Era, designed and taught by international expert Dr. Phan Tat Thu. The program provides real estate consultants with knowledge, skills, and practical lessons not only for hands-on sales at the Vaquarius project but also helps change their mindset and apply these skills to various aspects of their lives.

The Value Adviser training program – Expert in purchasing and value creation.

This is the first activity aimed at establishing the Hyper Sales – Million Dollar Sales Club, in partnership with the investor Bao Hung and the development & sales unit of the Eastern Era project in subsequent projects in 2025.

With a strategic vision of real estate development linked to cultural and human development, Eastern Era aspires to create genuine, profound, and sustainable values ​​for customers and elevate the real estate market.

Source: https://baodautu.vn/batdongsan/eastern-era-va-muc-tieu-phat-trien-bat-dong-san-ben-vung-d231197.html