Gia Lai: Ia Krel Commune enhances the value of local agricultural products from the OCOP program, promoting rural startups

DNVN - The One Commune One Product (OCOP) program is becoming a driving force for rural economic development in Ia Krel commune, Gia Lai province, helping local people promote agricultural strengths, build brands and increase the value of local agricultural products.

With the spirit of daring to think and daring to do, the government and people of Ia Krell have joined hands to implement the program in a synchronous and methodical manner, bringing about many positive results.

According to Gia Lai Newspaper, Radio and Television, up to now, Ia Krel commune has had 16 products certified by OCOP, including 1 product reaching 4-star standard and 15 products reaching 3-star standard, demonstrating the diversity and quality that are increasingly affirmed.

Illustration photo.

Ia Krêl's typical products such as dried beef, Broong one-sun-dried pork, salted pork leg, salted chicken, coffee, winter melon tea, salted roasted cashews, original dried cashews, coin cakes mixed with nutritious seeds, dried bamboo shoots... all have the typical flavors of the Central Highlands.

Many products have been displayed at fairs and trade promotion events of the province and put on e-commerce platforms, expanding the consumption market and promoting local agricultural product brands outside the province and internationally.

According to Mr. Nguyen Quoc Tu, Chairman of Ia Krel Commune People's Committee, the OCOP Gia Lai program has truly entered people's lives, helping to increase income, create stable jobs and affirm the brand of local agricultural products.

Ia Krel Commune considers OCOP a strategic direction in sustainable agricultural development, gradually increasing the value of Gia Lai agricultural products, bringing products to domestic and foreign markets.

In the coming time, the commune will continue to support entities to improve and upgrade products, apply digital technology to trace origins, form a production - consumption chain, and at the same time link OCOP development with agricultural experiential tourism.

Ia Krel also aims to build a separate e-commerce platform for Gia Lai OCOP products, promote advertising, promote investment and expand the consumption market. Thereby, the OCOP program not only contributes to spreading the spirit of rural entrepreneurship but also helps local people get rich from local agricultural products, affirming the position of Gia Lai agricultural products on the Vietnamese brand map.

Wisdom Mind

Source: https://doanhnghiepvn.vn/kinh-te/gia-lai-xa-ia-krel-nang-tam-gia-tri-nong-san-dia-phuong-tu-chuong-trinh-ocop-thuc-day-khoi-nghiep-o-nong-thon/20251027024219329