Record price increase, coffee farmers expect bumper crop

Farmers have a bumper crop.

Photo caption — Quang Tri people harvest coffee. Photo: VNA

These days, the family of Mrs. Nguyen Thi Hoa, residing in Huong Phung commune, Quang Tri province, mobilized all the labor in the house and hired more workers to focus on harvesting 2.5 hectares of ripe coffee. With her hands nimbly picking the ripe red coffee berries, Mrs. Nguyen Thi Hoa happily said that this year's crop, her family estimated to harvest about 25 - 30 tons of fresh coffee. With the price of fresh coffee being purchased from 24,000 - 27,000 VND/kg, her family is expected to earn a profit of nearly 500 million VND. This year's coffee price has increased, so farmers are very excited after many years of falling prices.

Huong Phung Commune is the locality with the largest coffee growing area in Quang Tri province with about 1,600 households participating in planting. In the coffee gardens, the harvest atmosphere is very bustling and urgent. From early morning, people have prepared bags and tarps to go to the fields to harvest coffee when the fruit is ripe. According to garden owners, this year the weather is quite favorable, so the productivity and quality of coffee is stable. The average yield is about 8-10 tons of fresh fruit/ha, especially in households with good care, the yield is up to 12-15 tons/ha. After many years of deep decline in coffee prices, the past three years have increased again, bringing great joy to farmers. This year in particular, the price has increased to a record high, up to 24,000-27,000 VND/kg, with beautiful ripe coffee alone costing up to 29,000 VND/kg. With this price, after deducting costs, coffee growers earn hundreds of millions of VND/ha.

Vice Chairman of Huong Phung Commune People's Committee Phan Ngoc Long said that there are currently 2,100 hectares of coffee in the commune for harvest. Up to now, people have harvested about 70% of the area. The high coffee price has helped coffee growers earn more income, improve their lives, create conditions for reinvestment in production and maintain stable cultivation areas; at the same time, create jobs for thousands of seasonal workers. The locality has also increased propaganda and advised people to comply with techniques and ensure quality in harvesting; should not follow the market, harvest coffee when it is still green to avoid affecting the quality of fruit and productivity in the following crops.

In the coming time, the locality will continue to coordinate with the authorities to organize training courses on coffee planting and care; encourage people to increase the area of organic coffee, planting under forest canopy, agroforestry models, and intercropping with fruit trees to increase economic efficiency; at the same time, maintain and expand the area of coffee trees to about 3,000 hectares by 2030.

Sustainable brand development

Coffee is one of the main industrial crops of the whole Quang Tri province, with a total area of over 3,900 hectares; concentrated in the communes of Huong Phung (2,100 hectares), Khe Sanh (nearly 800 hectares), Tan Lap (264 hectares), A Doi (108 hectares)...

In recent times, Quang Tri province has implemented many solutions to improve the quality and build and develop the local coffee brand such as: issuing many policies to support production associated with linking product consumption; implementing the project of replanting and sustainable development of coffee trees; building a model of replanting Arabica coffee trees with new varieties; implementing the agroforestry coffee project.

At the same time, the province has supported the construction of sustainable coffee production value chains, connecting businesses with cooperatives, cooperative groups, and coffee-producing farmer groups; increased support for farmers to apply technical advances in production, build specialized coffee growing areas; supported businesses to invest in product processing technology from industrial promotion sources, contributing to promoting the development of raw material areas, increasing income for people, and creating jobs for local workers...

Currently, the whole province has more than 1,000 hectares of coffee production with linkages and certification, concentrated in Huong Phung and Khe Sanh communes. Many cooperatives have been formed in the province to produce and process clean, high-quality coffee; Quang Tri coffee products are present in many domestic and international markets; many of the province's ground coffee and roasted coffee beans have also been certified as OCOP products (One Commune One Product Program) from 3-5 stars. Notably, on November 4, 2025, the National Office of Intellectual Property issued a decision to grant a certificate of protection for the Geographical Indication "Khe Sanh" for Khe Sanh coffee products.

Deputy Director of the Department of Agriculture and Environment of Quang Tri province Nguyen Hong Phuong said that as a key crop with high economic value, Quang Tri province has implemented a plan to develop coffee growing areas with the goal of reaching 5,000 to 5,500 hectares by 2030. In the coming time, Quang Tri province will orientate the development of specialty coffee, high-quality coffee, and ecological coffee raw material areas; focus on researching and issuing new policies to promote the development of the coffee industry; create high-quality products for export to major markets; implement a coffee replanting project, plan and select suitable growing areas, and manage seed sources well in the area.

In addition, the agriculture and environment sector continues to organize training courses and promote people to increase the application of high technology in production; comply with harvesting regulations; increase organic production; encourage cooperatives and families to apply natural processing methods to improve product quality. At the same time, attract and invite businesses to invest in developing coffee processing factories in the direction of diversifying markets and products; forming value chains between businesses, cooperatives, farmers, from production to consumption, to stabilize prices and increase income for people.

Source: https://baotintuc.vn/kinh-te/gia-tang-ky-luc-nong-dan-trong-ca-phe-ky-vong-vu-mua-boi-thu-20251204135807906.htm