The Google Year In Search 2024 list includes seven key topics: “Most Popular Search Trends”, “AI Tools”, “Movies”, “ Travel ”, “Concerts”, “Skills”, and “How-to”. This list reflects the trends and information that Vietnamese people were most interested in and searched for over the past year.
Sports receive special attention.
In 2024, numerous major international sporting events took place, attracting significant attention from fans in Vietnam and globally. Four-yearly tournaments such as the Euro, Asian Cup, Olympics, Copa America, and Paralympics dominated the top trending search topics, demonstrating the high level of interest in sports among Vietnamese people.
The rankings are based on Google search volume, highlighting the top search trends of the year.
The keywords "Climate Change Process" and "Typhoon Yagi " were also among the trending searches, reflecting people's growing concern about environmental disasters and climate change, especially following recent devastating natural disasters in the country.
AI tools are becoming increasingly popular with users.
“Gemini”, “Viggle”, “Character AI”, and “ChatGPT” are prominent AI tools under the topic “AI Tools”. The diversity in search queries reflects the growing interest of users in exploring new AI tools, in addition to established names.
Among the top 10 AI tools on the list, users are increasingly interested in AI tools for creating 3D videos or video content, such as Viggle, PixVerse, and Luma.
Interest in AI tools is growing and diversifying.
This is also quite similar to the 2024 Report on Vietnam's Digital Economy by Google, Bain, and Temasek, which clearly states the increasing trend of downloading AI-related applications for image editing or video content creation in Vietnam.
The surge in search trends also reflects the increasing openness of Vietnamese consumers to experimenting with new technology solutions and services. AI is playing a transformative role in the development of the creative economy, better supporting users in creative-oriented jobs.
Domestic tourism is on the rise.
The inclusion of 8 domestic travel destinations under the theme "Tourism" shows that users are increasingly interested in domestic travel, reflecting the growth potential of Vietnam's tourism industry.
Domestic tourism is on the rise in destination search trends.
Vietnamese people tend to search for information about destinations with unique natural landscapes that offer peace and tranquility, such as Vinh Hy Bay, Hoi An Ancient Town, and Con Son Community Tourism Village in Can Tho. For international destinations, "Malaysia Tourism" and "Europe Tourism" are two keywords that made it onto the list, ranking in the top 1 and top 6 respectively.
Searches for "concert" have surged.
The entertainment industry is witnessing two prominent search trends: "concerts," both domestic and international, and foreign films.
Emerging as new entertainment phenomena, "Brother Says Hi" and "Brother Overcomes a Thousand Thorns" topped the list of most anticipated music events of 2024. The growing popularity among fans shows that the Vietnamese music market is becoming vibrant and full of potential.
In the entertainment industry, searches for "concert" and international films have surged.
Korean dramas still have a significant influence in Southeast Asia. Not only is "Queen of Tears" among the top 10 most searched dramas in Vietnam, but it's also in the top 10 in Singapore, Indonesia, and the Philippines.
Besides the international films that dominate the search results for "Movies" in general, Vietnamese cinema also contributes with two films that have generated considerable support and debate: "Mai" and "The Devil Dog".
Vietnamese people seek tools for self-development.
"Skills" is one of the new topics this year. The increased interest and search activity for soft skills such as "Business Negotiation Skills" and "Leadership and Management Skills" shows that Vietnamese people are increasingly focusing on equipping themselves with and improving new skills.
Interestingly, the appearance of "Life Skills for Elementary School Students" in second place on the list shows that society's awareness of the importance of holistic education for children is growing.
Vietnamese people also turn to tools to learn new skills and develop themselves.
In the "How-to" section, keywords such as "How to make chip chip candy," "How to make flowers with velour wire," and "How to get glowing facial skin" ranked in the top three positions, followed by "How to get a national ID card for children under 14" and "How to get an ID card for children under 6."
2024 was the year Vietnam launched several campaigns to issue national identity cards, witnessed many reforms, and from July 1st, 2024, children aged 6 to 14 were allowed to register for identity cards. This led to a sharp increase in searches related to this particular topic.
Following the "blind bag" trend that's sweeping Vietnam, many users are searching for "how to make a blind bag," causing this topic to rise to eighth place on the "How-to" list.
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