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Google 'laughs' at Apple for not having creative AI on the iPhone

Báo Thanh niênBáo Thanh niên21/04/2024


At the top of the ad we can see the iPhone wearing a big floppy hat and some neon rings underneath, even a protective case on the outside. In contrast, Google's Pixel has nothing on it, not even a protective case.

Hai chiếc điện thoại của Apple và Google trò chuyện cùng nhau

Two phones from Apple and Google talk to each other

In the ad, the iPhone tells the Pixel that it wants to highlight the importance of Coachella to the world and asks the Pixel to take a photo of itself dancing on the lawn at sunset. The Pixel agrees to the iPhone's request and as night falls, the Pixel takes a photo of the iPhone but there's a problem, the iPhone forgets to dance.

When the iPhone asked the Pixel if it could take another photo of it, the Pixel laughed at the iPhone for being “funny” because the iPhone didn’t know that the Pixel had AI-powered features like Magic Editor. The Pixel can use Magic Photo Retouch to move the iPhone’s position and even change the color of the sky.

Google mentioned at the end of the ad that the Pixel 8 series is the company's first phone to feature synthetic AI features like magic photo editing. This feature takes on-device image editing to the next level, allowing users to change the subject of the photo, and the position and size of things can also be changed, such as the color of the sky.

However, a few days ago, Google also announced that starting May 15, users can use the magical photo editing feature through Google Photos for free without a Pixel phone. As long as it is an Android device running Android 8 or higher or an iPhone model running iOS 15 or higher, users can save 10 magically edited photos per month.



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