(CLO) More than half a million American users have flocked to Chinese social networking app Xiaohongshu (English name RedNote) just days before the TikTok ban in the US takes effect.
Within two days, Xiaohongshu attracted more than 700,000 new users, causing the app to quickly climb to the top of the download charts in the US.
The web interface is quite similar to Xiaohongshu's TikTok. Screenshot.
Xiaohongshu, launched in 2013, is a lifestyle sharing platform where users post photos, videos and articles about their daily lives. The app has become a popular search engine for more than 300 million users, offering recommendations on travel, cosmetics and food.
The influx of American users into Xiaohongshu has created interesting cultural exchanges. In a chat room called “TikTok Refugees,” more than 50,000 American and Chinese users discussed food and youth unemployment. However, sensitive topics such as the legal differences between China and Hong Kong are often avoided.
The surge in users comes ahead of a January 19 deadline when ByteDance must sell TikTok or face a ban in the US over national security concerns. TikTok has about 170 million US users, most of them young people, a key target for advertisers.
Many American users see the move to Xiaohongshu as a protest against the TikTok ban and government control of tech platforms. Some are looking for alternatives to Facebook, Instagram and X, but are concerned about their ability to recreate communities and followings on these platforms.
The explosion of American users has posed challenges for Xiaohongshu in moderating English content and developing translation tools, but the company sees this as an opportunity to expand its global influence, similar to the success of TikTok.
Cao Phong (according to Forbes, Newsweek, Reuters)
Source: https://www.congluan.vn/hon-nua-trieu-nguoi-bo-tiktok-sang-ung-dung-moi-cua-trung-quoc-post330452.html
Comment (0)