Notably, the total number of tourists visiting Hue in 2025 is projected to be 1.9 million international visitors, an increase of nearly 41%; tourism revenue is expected to reach 13 trillion VND, an increase of over 64% compared to last year. This significant increase in tourist numbers reflects Hue city's efforts in attracting visitors and affirms Hue's position as a leading tourist destination in Vietnam, despite the severe impact of the recent historic floods on the tourism industry.
The successful hosting and organization of the National Tourism Year – Hue 2025 activities has given Hue tourism a significant boost this year. The National Tourism Year – Hue 2025 has brought about a vibrant year of tourism with a series of events, festivals, and unique art programs aimed at honoring heritage values and showcasing the harmonious blend of tradition and modernity; thereby attracting a large number of tourists.
Furthermore, tourism promotion and marketing efforts in Hue have been intensified in a professional and expanded manner, including: programs introducing Vietnamese tourism, cuisine , and traditional crafts; cooperation with localities in South Korea and China in promoting destinations; and facilitating the opening of Hue-Incheon and Hue-Shenzhen air routes.
Source: https://quangngaitv.vn/hue-don-6-3-trieu-luot-khach-du-lich-trong-nam-2025-6511760.html
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