Katinat apologizes after controversial announcement of donating 1,000 VND/glass of water to support Northern compatriots

A few hours ago, the Katinat beverage chain issued an apology to customers after its initiative to donate 1,000 VND from each drink sold to support people in the North of Vietnam received mixed reactions.

Katinat apologized and posted a photo of the transfer of 1 billion VND to support the people of the North.

A few hours ago, on the fanpage of the beverage brand Katinat posted an apology to customers regarding donations to support people affected by natural disasters in the North.

"Katinat sincerely apologizes to customers for the misunderstandings caused by the communication methods that led to conflicting opinions regarding our joint efforts to support those affected by the storms and floods," the chain stated.

At the same time, Katinat announced that it had directly contributed 1 billion VND to the Vietnam Fatherland Front - Central Relief Committee, instead of allocating and transferring based on the actual number of cups served each day as planned in the program.

According to the company, this amount is expected to be deducted from the 1 million glasses of water estimated to be served over 19 days across the entire system (from September 12th to September 30th).

In addition, the company stated that on October 1st, Katinat will update and publicly disclose the actual amount of money deducted during the period from September 12th to September 30th.

In case more than 1 million Katinat cups are served, the company will make additional deductions and continue to contribute to the Vietnam Fatherland Front.

Previously, on September 11th, the company posted a donation program for people in the North, stating, "Katinat will donate 1,000 VND from each drink sold at its stores from September 12th to September 30th, to support the North in overcoming the disaster." consequences of natural disasters.

Immediately after being posted, Katinat's donation campaign received a lot of mixed reactions. As of 5:30 PM on September 12th, it had received over 29,000 shares, with many opinions suggesting that the brand's communication method was "tactless" despite the program aiming to share the difficulties faced by those severely affected by natural disasters, leading Katinat to issue an immediate apology.

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