Connecting to promote and boost the consumption of plums and clean agricultural products of Son La province

Bringing high-quality Vietnamese products to consumers.

This event is part of a series of activities introducing Son La 's specialties at Saigon Co.op's system of 800 retail outlets nationwide, running from May 24th to June 1st.

This also marks the first time Saigon Co.op has established trade connections with the Northwestern provinces, aiming to bring the specialties of these regions to all parts of the country through the system's sales points.

Specialties from Son La will be available at Saigon Co.op's network of 800 nationwide outlets from May 24th to June 1st.

Speaking at the ceremony, Mr. Nguyen Thanh Cong – Vice Chairman of the Son La Provincial People's Committee – said: “Bringing Son La plums into Saigon Co.op's nationwide distribution system is a very important channel for the product to reach consumers across the country, enhancing its value and positioning the Son La plum brand. This is also the most concrete manifestation of the cooperation between Son La province and Saigon Co.op.”

According to the Son La Provincial People's Committee, Son La plums are sold in systems that meet food safety standards, VietGAP, and GlobalGAP, with certification from competent authorities regarding their origin. The price of Son La plums is kept stable and competitive compared to the market by Co.opmart and Co.opXtra. Co.opmart and Co.opXtra are running promotions to bring the price down to only 29,900 VND/kg.

Mr. Nguyen Thanh Cong – Vice Chairman of the Son La Provincial People's Committee, delivered a speech at the ceremony.

Besides dedicating prime locations to Son La agricultural products, Co.opmart and Co.opXtra supermarkets organize product sampling for customers, offering samples of products made from plums such as plum jam, dried plums, dried plums, and plum syrup. This is a great opportunity for Son La plums in particular, and clean agricultural products from the province in general, to reach consumers nationwide.

Speaking at the opening ceremony, Mr. Vo Tran Ngoc, Business Director of Saigon Co.op, said: “The percentage of Vietnamese goods in Saigon Co.op's distribution systems always reaches over 90%, including more than 1,000 OCOP products from businesses and cooperatives nationwide.”

Mr. Vo Tran Ngoc, Business Director of Saigon Co.op, spoke at the festival.

"The company always supports and is ready to cooperate with agricultural , industrial, and handicraft production facilities to create opportunities for brand promotion, market expansion, and business development. Saigon Co.op is always at the forefront in stabilizing market prices; a bridge bringing high-quality Vietnamese goods, OCOP products, and local specialties to consumers nationwide," said the Business Director of Saigon Co.op.

Mr. Ngoc emphasized that bringing Son La plums into Saigon Co.op's nationwide distribution system is a close collaboration between distributors, producers, and local authorities, practically realizing the goal of bringing Vietnamese agricultural products further afield.

Consuming 100 tons of plums in one week.

Previously, on May 20th, in Moc Chau district, the People's Committee of Son La province and Saigon Co.op held a ceremony to launch the introduction of Son La plums into Saigon Co.op's distribution system.

Immediately after the program, the first tons of plums were transported by specialized vehicles and departed from Son La province, destined for Saigon Co.op's distribution systems nationwide, including (Co.opmart, Co.opXtra, Co.op Food, Finelife, Co.op Smile).

The program is scheduled to take place from May 24th to June 1st nationwide. During the week-long promotion of Son La plums and agricultural products, Saigon Co.op expects to sell 100 tons of plums harvested from the growing areas in Moc Chau and Yen Chau districts.

On the first day of the program (May 24th), more than 10 tons of Son La plums were sold by Co.opmart, Co.opXtra, Co.op Food, and other retailers.

Over 10 tons of Son La plums were sold by Co.opmart, Co.opXtra, and Co.op Food stores on May 24th.

According to observations by the Industry and Trade Newspaper at Co.opmart supermarket in Hanoi, customers highly appreciate Son La plums for their sweetness, crispness, and aroma; their bright red color is truly representative of plums from the Northwest mountainous region. This is the result of the meticulous preparation process, from warehousing and transportation to preservation and distribution, that Saigon Co.op has undertaken for Vietnamese agricultural products in general, and Son La plums in particular.

According to Saigon Co.op's leadership, Co.opmart and Co.opXtra are also introducing agricultural products and OCOP (One Commune One Product) items from Son La province on this occasion, such as longan, yellow passion fruit, coffee, tea, dried longan, black garlic, vermicelli, smoked buffalo/pork, cham cheo (a type of dipping sauce), dried bamboo shoots, and reishi mushrooms…

"Expanding the supply chain to the Northwest provinces helps to diversify the range of goods in Saigon Co.op's system, ensuring a sustainable supply and competitive prices so that mountain specialties can reach customers more easily," said a Saigon Co.op leader.

Ms. Tran Thi Phuong Lan – Acting Director of the Hanoi Department of Industry and Trade and Mr. Pham Duc Chinh - Chairman of the Moc Chau District People's Committee visited the plum booth at Co.opmart supermarket.

Sharing further, Ms. Tran Thi Phuong Lan - Acting Director of the Hanoi Department of Industry and Trade - assessed that with a purchasing power of over 10 million people and a modern trade and retail system, Hanoi is very eager to receive safe products from Son La province to serve the consumption needs of the people in the capital city.

The Hanoi Department of Industry and Trade will always work closely with the departments and agencies of Son La province to ensure strong connections, support, and create favorable conditions for bringing goods into distribution channels throughout the city.

Leaders of the Son La Provincial People's Committee and representatives of Saigon Co.op visited the booths.

Son La province has 12,400 hectares of late-season plums, and the "Son La Plum" brand has been granted a trademark registration certificate since 2021.

Son La plums meet stringent standards, are grown according to VietGAP procedures, use organic fertilizers, are free from diseases and pesticide residues, are irradiated to combat parasites, have food safety certificates from competent authorities, and have traceable origins.

Besides consuming fresh fruit, Son La plums are also purchased by businesses and processed into other products, such as plum jam, dried plums, dried plums, plum syrup, etc.

Source: https://congthuong.vn/ket-noi-quang-ba-xuc-tien-tieu-thu-man-hau-va-nong-san-sach-tinh-son-la-322378.html