Connecting to promote and boost consumption of plums and clean agricultural products of Son La province

Bringing high quality Vietnamese products to consumers

This event is part of a series of activities introducing Son La specialties at Saigon Co.op's 800 points of sale nationwide, lasting from May 24 to June 1.

This is also the first time Saigon Co.op has connected trade with the Northwestern provinces to bring specialties of these localities to all parts of the country through the system's points of sale.

Son La specialties will be sold at Saigon Co.op's 800 points of sale nationwide from May 24 to June 1.

Speaking at the ceremony, Mr. Nguyen Thanh Cong - Vice Chairman of Son La Provincial People's Committee said: "Bringing Son La plums into Saigon Co.op's distribution system nationwide is a very important channel for the product to reach consumers nationwide, enhancing the value and positioning of Son La plum brand. This is also the most concrete demonstration of Son La province's cooperation with Saigon Co.op".

According to the People's Committee of Son La province, Son La plums are put into business in a system that meets food safety standards, VietGAP, GlobalGAP standards, and has a certificate of origin from a competent authority. The price of Son La plums is kept stable by Co.opmart and Co.opXtra, which is good compared to the market. Co.opmart and Co.opXtra are promoting to bring the price of plums down to only 29,900 VND/kg.

Mr. Nguyen Thanh Cong - Vice Chairman of Son La Provincial People's Committee spoke at the ceremony

In addition to giving the best location to Son La agricultural products, Co.opmart and Co.opXtra supermarkets organize for customers to try products or try products made from plums: plum jam, dried plums, plum syrup... This is a good opportunity for Son La plum products in particular and clean agricultural products of the province in general to reach consumers across the country.

Sharing at the opening ceremony, Mr. Vo Tran Ngoc, Sales Director of Saigon Co.op said: "The proportion of Vietnamese goods in Saigon Co.op's distribution systems always reaches more than 90%, including more than 1,000 OCOP products from businesses and cooperatives nationwide."

Mr. Vo Tran Ngoc, Sales Director of Saigon Co.op, spoke at the festival.

The unit always supports and is ready to cooperate with agricultural , industrial and handicraft production establishments to create opportunities to promote brands, expand markets and develop business. Saigon Co.op is always a pioneer in the role of stabilizing market prices; a bridge to bring high-quality Vietnamese goods, OCOP products, and local products to consumers nationwide" - said the Sales Director of Saigon Co.op.

Mr. Ngoc emphasized that bringing Son La plums into Saigon Co.op's nationwide distribution system is a close cooperation between distributors, manufacturers and local authorities, practically bringing Vietnamese agricultural products further and further.

Consume 100 tons of plums in 1 week

Previously, on May 20, in Moc Chau district, the People's Committee of Son La province and Saigon Co.op held a departure ceremony to bring Son La plums into Saigon Co.op's distribution system.

Immediately after the program, the first tons of plums were transported by specialized vehicles and departed from Son La province to Saigon Co.op's distribution systems nationwide including (Co.opmart, Co.opXtra, Co.op Food, Finelife, Co.op Smile).

The program is scheduled to take place from May 24 to June 1 nationwide. During the week introducing plums and Son La agricultural products, Saigon Co.op plans to consume 100 tons of plums harvested from the raw material areas of Moc Chau and Yen Chau districts.

On the first day of the program (May 24), more than 10 tons of Son La plums were consumed by Co.opmart, Co.opXtra, Co.op Food... on the same day.

More than 10 tons of Son La plums were consumed by Co.opmart, Co.opXtra, and Co.op Food on May 24.

According to the Industry and Trade Newspaper at Co.opmart supermarket in Hanoi, customers highly appreciate Son La plums for their sweetness, crispness, and aroma; the eye-catching bright red color is typical of plums from the Northwest mountains. This is the result of the careful preparation process from warehouses, transportation, preservation to distribution that Saigon Co.op carries out for Vietnamese agricultural products in general and Son La plums in particular.

Also according to the leader of Saigon Co.op, on this occasion, Co.opmart and Co.opXtra also introduced agricultural products and OCOP products of Son La such as: longan, yellow passion fruit, coffee, tea, dried longan, black garlic, cellophane noodles, buffalo meat/dried pork, cham cheo, dried bamboo shoots, lingzhi mushrooms...

"Expanding the supply to the Northwestern provinces helps goods in Saigon Co.op's system become more and more diverse and rich in types, ensuring sustainable supply and competitive prices so that mountain specialties can reach customers more closely," said the leader of Saigon Co.op.

Ms. Tran Thi Phuong Lan - Acting Director of Hanoi Department of Industry and Trade and Mr. Pham Duc Chinh - Chairman of Moc Chau District People's Committee visited the plum booth at Co.opmart supermarket

Sharing more, Ms. Tran Thi Phuong Lan - Acting Director of Hanoi Department of Industry and Trade assessed that Hanoi with a purchasing power of more than 10 million people and a modern trade and retail system, she really wants to welcome safe products from Son La province to serve the consumption needs of people in the capital.

Hanoi Department of Industry and Trade will always accompany departments, branches and sectors of Son La province to connect, support and create favorable conditions to bring goods to distribution channels throughout the city.

Leaders of Son La Provincial People's Committee and representatives of Saigon Co.op visited the booths

Son La province has 12,400 hectares of plums, the "Son La Plum" brand has been granted a Certificate of Trademark Registration since 2021.

Son La plums meet strict standards, are grown according to VietGAP process, use organic fertilizers, are pathogen-free, have no pesticide residues, are irradiated against parasites, have food safety certificates from competent authorities and have clear origin.

In addition to consuming fresh fruit products, Son La plum products are also purchased and processed by businesses into other products, such as plum jam, dried plums, plum syrup...

Source: https://congthuong.vn/ket-noi-quang-ba-xuc-tien-tieu-thu-man-hau-va-nong-san-sach-tinh-son-la-322378.html