When AI is widely used in film production

Tilly Norwood (left) appears in “AI Commissioner”.

“Run to the West” released in mid-October by director Kang Yun-sung has attracted attention as the first Korean film to have deep AI involvement in the production process. The film is a fantasy genre, in addition to the 3 main characters played by actors, most of the rest are AI. Specifically, there is a human character completely made of AI, in addition to 16 digital creatures.

Director Kang Yun-sung said: “In the pre-production stage, we tried using AI for the preliminary rendering. But as time went on, the technology became more and more innovative, so the editing process always had to apply new techniques. We always had to run to catch up.” It can be seen that 2/3 of the work in the production of “Run to the West” involved AI.

Earlier, in early October, Particle6 shocked Hollywood when it introduced AI-generated Tilly Norwood, who appeared as a star and was offered a contract as a real actress. Tilly Norwood has a role in “AI Commissioner”, a short comedy series written by ChatGPT, combined with 10 other AI software to create 16 virtual characters. Tilly Norwood looks like a young girl built as a real star model, has social media accounts to interact with fans, and works with partners. Accordingly, a number of talent management companies are looking to sign Tilly Norwood as a real actress. This has caused a lot of controversy.

Shannon Sailing, representative of the British acting union Equity, raised the question: “She is an AI tool. This tool is created from the work of performing artists. Should the data be allowed to be used in that way?” Meanwhile, actress Mara Wilson expressed her indignation: “AI models cannot be self-generated. Hundreds of real workers, from photographers, cameramen, actors... create the source material for AI. Their efforts are stolen.” In the face of the wave of protests, Van Der Velden - founder of the company and producer of Particle6, said that Tilly Norwood is like a creative work and needs to be evaluated separately. Similar to animation, puppetry... AI characters need to be evaluated as a separate genre, instead of directly comparing with real actors.

In fact, as AI is increasingly used in film production, it will have a major impact on human resources in the industry. Personnel in the fields of special effects, graphics, scriptwriting, music , sound, post-production, etc. can all be cut. According to a survey and estimate from CVL Economics, 204,000 positions in the Hollywood industry will be adjusted by 2027 due to the impact of AI. Research data from Grand View Research, a market research and consulting company, estimates that the size of the AI market in media and entertainment will increase by 24.2% in the period 2025-2030.

Experts say that the application of AI in many fields is inevitable, but there are still places where real people are needed. For example, the positions of screenwriters, actors, and directors are still needed if you want to create quality works. AI is used with limits and needs to be clearly regulated to protect workers. With the development of increasingly modern technology, AI can help many individuals become quality content creators if applied appropriately.

BAO LAM
(Synthesized from CNN, Forbes, Deadline, Asianews)

Source: https://baocantho.com.vn/khi-ai-duoc-su-dung-sau-rong-trong-san-xuat-phim-anh-a192572.html