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Spreading the spirit of innovation, connection and development

After four days (from November 6 to 9), the Exhibition of new and creative handicraft products and designs, and craft village products of Phuong Duc commune, Hanoi city in 2025 was a great success, leaving many impressions in the hearts of people and tourists.

Hà Nội MớiHà Nội Mới09/11/2025

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The artisans were free to create, bringing uniqueness to the Exhibition. Photo: Son Tung

This year's exhibition is not only a place to honor the talented hands of craftsmen, but also a great festival for the people of Phuong Duc. Hundreds of elaborately decorated booths display a variety of products from craft villages, such as to he, te co, rattan and bamboo, fine art wood, ceramics, ornamental plants and flowers... From early morning to late evening, the exhibition area is always crowded with visitors and shoppers, creating a bustling and exciting atmosphere.

A special highlight was the livestream sessions promoting products on social networks Facebook and TikTok, attracting tens of thousands of views and interactions. The Party Secretary and Chairman of the Commune People's Committee were present at many booths, participating in supporting KOCs, KODs, and local sellers, encouraging the spirit of innovation in product promotion. pd2.jpg

Leaders of Phuong Duc commune participated in Livestram with famous KOCs and business owners at the exhibition. Video : Nguyen Hoa

Within the framework of the exhibition, many cultural and artistic activities, competitions and exchange programs took place enthusiastically: Competitions in making to he figurines, weaving sedge grass, folk games, etc. In particular, the auction program of craft village products, including: Traditional to he figurine sets, bonsai trees and Phu Tuc sedge grass products, raised 73 million VND and all of this money was used to support poor households and families in difficult circumstances in the area.

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Phu Tuc sedge products are brilliant and creative at the exhibition. Photo: Son Tung

According to Vice Chairman of Phuong Duc Commune People's Committee Nguyen Huu Khoa, during the 4 days of the exhibition, it attracted tens of thousands of visitors, with direct sales revenue reaching over 300 million VND and a total display value of nearly 20 billion VND.

Owner of the traditional incense establishment Dinh Thi Tuyen of Thuong village shared that this year's exhibition not only helps us promote our products, but also helps us learn new ways to sell online effectively. With the commune leaders coming to encourage us directly and participating in the livestream, everyone is excited.

Ms. Dang Kim Theu, owner of Phu Tuc grass weaving facility, emotionally said: “This event shows that the government truly stands with the people. The bustling atmosphere throughout the four days seemed to breathe new life into the traditional profession.”

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Many tourists come to visit and order clothes right at the exhibition booths. Photo: Son Tung

Chairman of Phuong Duc Commune People's Committee Nguyen Trong Vinh said that this is the first time the locality has organized a large-scale event about craft village products, with the goal of creating a "connecting bridge" between craftsmen and consumers and distributors.

“Through the exhibition, we hope to affirm the position and brand of Phuong Duc, a land rich in cultural traditions, while opening up a new direction in rural economic development associated with digital transformation and craft village tourism,” Mr. Nguyen Trong Vinh emphasized.

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Within the framework of the exhibition, many unique cultural and artistic activities took place. Photo: Son Tung

According to the Party Secretary of Phuong Duc Commune, Le Van Binh, the success of the exhibition lies not only in the scale of organization or sales revenue, but more importantly in the strong change in thinking of the entire political system and people.

“Phuong Duc is gradually becoming a connection center, the "online sales capital" of Hanoi's rural areas. Local leaders are committed to accompanying and supporting businesses, cooperatives and production households in applying technology, expanding markets and improving competitiveness,” affirmed Le Van Binh, Secretary of the Phuong Duc Commune Party Committee.

At the end of the exhibition, the People's Committee of the commune awarded 12 collectives and 6 individuals with outstanding achievements, recognizing their positive contributions to the common success.

Source: https://hanoimoi.vn/lan-toa-tinh-than-doi-moi-ket-noi-va-phat-trien-722698.html


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