On September 30th, in Duc Trong district, Lam Dong province, the Department of Culture, Sports and Tourism of Binh Thuan province, in coordination with the Department of Culture, Sports and Tourism of Lam Dong province, organized a conference on tourism development linkage "Journey of the Sea and Flowers" connecting Lam Dong and Binh Thuan. Also in attendance were the Binh Thuan Tourism Association and the Lam Dong Tourism Association, along with businesses from both localities.
At the conference, delegates discussed and held talks on tourism combined with sports; and exchanged ideas and fostered cooperation in tourism development between tourism businesses in the two provinces.
According to the leaders of the Binh Thuan Department of Culture, Sports and Tourism, like any other product on the market, tourism products also have a life cycle. However, to best exploit business efficiency, regular monitoring and evaluation are necessary to maintain product quality and commitments to tourists, especially ensuring maximum safety and providing tourists with truly unforgettable experiences. Meanwhile, the leaders of the Lam Dong Department of Culture, Sports and Tourism believe that the Ta Nang-Phan Dung trekking route is not simply an adventure tourism route but also a cultural experience of the two provinces along its entire length.
The Ta Nang – Phan Dung route, dubbed the most beautiful road in Vietnam, spans 32 km and crosses three provinces: Lam Dong, Ninh Thuan , and Binh Thuan. The Ta Nang – Phan Dung route became known to tourists in 2015, but mostly on an informal basis. Now, the route has been tested and developed by the government and tourism businesses, aiming to create a new type of integrated tourism between Binh Thuan and Lam Dong provinces.
Therefore, connecting Lam Dong province and Binh Thuan province to develop the Ta Nang - Phan Dung trekking route also aims to build a new image, competitiveness, and position for tourism in Binh Thuan and Lam Dong; at the same time, it promotes exchange and cooperation in tourism development between tourism businesses in Lam Dong and Binh Thuan provinces.
In the current trend and context of tourism development, with increasingly deep international integration, new trends in tourism consumption, and increasing competition, diversifying and developing tourism products must be both groundbreaking and long-term oriented.
On this occasion, the Tourism Association and tourism service businesses of the two provinces signed an agreement, creating a foundation for developing new tourism products and further deepening the tourism development linkage between Lam Dong and Binh Thuan.
At the conference, a ribbon-cutting ceremony was also held to officially open the trial route of the Ta Nang - Phan Dung Trekking Program.
In addition, the Binh Thuan Tourism Promotion Information Center also implemented the installation of safety warning signs for tourists and provided guidance on environmentally responsible tourism. The two localities also introduced and promoted their local OCOP specialty products.
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