Separating operational and business functions: an inevitable trend from the market to Vietnam Post.

In the postal and delivery industry, speed, quality, and customer service are becoming decisive factors in competitiveness. The ever-changing market forces businesses to streamline their management models and specialize their production and business operations to accelerate growth and minimize overlapping tasks.

In this context, separating the operational and business axes is an inevitable trend to ensure long-term efficiency. For Vietnam Post , this is a crucial transformation aimed at improving service quality, retaining customers, and expanding the market sustainably.

The current postal and delivery market is undergoing a significant transformation with the boom in e-commerce, the demand for fast, transparent, and accurate delivery, and the ever-increasing customer experience requirements. Under pressure from both large domestic and international businesses, traditional operating models are gradually revealing many limitations: dispersed resources, overlapping workloads, disproportionate labor productivity, and unsustainable customer retention.

Market trends show that leading delivery companies are opting for high specialization, particularly by clearly separating the business and operational axes. When the business and operations departments simultaneously handle market development and operational tasks, optimal results are often difficult to achieve on both sides. Separating roles allows each department to focus on its core mission: business focuses on market development and acquiring new customers; operations focuses on maintaining existing customers and ensuring service quality. This model delivers significant improvements in organizational efficiency, service quality, and customer satisfaction.

For Vietnam Post, the need for innovation is more urgent than ever. The large network size and increasing competitive pressure demand a system that operates flexibly, professionally, and with clear responsibilities. Separating the operational and business axes helps to clarify roles and responsibilities, reduce overlap, and improve service quality and processing speed at each stage.

The new model not only optimizes resources and enhances specialization but also enables provincial/city post offices to operate more efficiently, adapt quickly to market trends, and meet the demands of sustainable development. Furthermore, the new model facilitates increased labor productivity and performance-based income. Employees are empowered to utilize their strengths, experience less multitasking pressure, and receive more deserved recognition.

Separating the operational and business axes is an inevitable market trend and a strategic choice for Vietnam Post. When the entire system understands this correctly, works together in harmony, and coordinates smoothly, this model will become a powerful leverage, helping Vietnam Post achieve sustainable growth and compete on quality in the new era .

Source: https://vietnampost.vn/vi/hoat-dong-nganh/tach-truc-van-hanh-kinh-doanh-xu-the-tat-yeu-tu-thi-truong-den-buu-dien-viet-nam