MB Ageas Life was honored with the “Marketing Campaign of the Year” award at the Asian Insurance Awards.

Happy Ekiden brings MB Ageas Life the title of “Marketing Campaign of the Year” at the Asia Insurance Awards. With its impressive success and strong ripple effect, MB Ageas Life Insurance Company Limited was honored by Asia Insurance Magazine in the “Marketing Campaign of the Year” category. The event took place within the framework of the Asia Insurance Awards 2024 ceremony on July 9, 2024 in Singapore.

MB Ageas Life is honored to receive the “Marketing Campaign of the Year” award at the Asian Insurance Awards held in Singapore.

The Insurance Asia Awards is a prestigious annual award organized by Insurance Asia Magazine to honor insurance companies across the continent that have impressive initiatives and deliver value to customers and the insurance market as a whole. Selected companies must meet many stringent criteria set by an independent judging panel, comprised of financial experts from the world's top four auditing firms (Deloitte, EY, PwC, KPMG). In their congratulatory announcement, the organizers affirmed that Happy Ekiden is the only professional running event organized by a life insurance company, setting a distinct mark compared to other races. Happy Ekiden has spread many positive values ​​to the community, providing opportunities to strengthen emotional bonds and enhance the spiritual well-being of family members. First organized in 2018, the Happy Ekiden relay race is a large-scale annual running event organized by MB Ageas Life with the goal of partnering with Operation Smile Vietnam. All proceeds from ticket sales are donated to bring happy smiles to children with cleft lip and palate deformities completely free of charge. More than just a sporting event, Happy Ekiden provides a space for family members to experience and connect after busy work and study schedules. Therefore, Happy Ekiden is not a race focused on achievement; participants are not individual athletes but rather part of a journey of shared happiness, in line with the overarching message of MB Ageas Life life insurance brand. Carrying the meaning of enhancing experiences of happiness, Happy Ekiden has resonated strongly within the community. This explains why MB Ageas Life's race is attracting more and more families, from 200 families registering in 2018 to 800 families in the 2023 season, setting a record for a major running event with over 20,000 participants and over 8,000 km conquered.

The Happy Ekiden race was a success, creating a strong ripple effect in the community.

The widespread impact of Happy Ekiden 2023 has led the race to be among the top 10 trending topics on social media, according to a report from Kompa. Along with a series of activities spreading the message of "Healthy Happiness," the campaign has contributed to MB Ageas Life's brand ranking, placing it in the Top 6 of the YMI Brand Health Ranking 2023, as announced by YouNet Index. "MB Ageas Life aims to become the leading and most trusted life insurance company, with the mission of accompanying customers in building happiness. Therefore, the message of happiness is always at the heart of our operations through the series of community activities that MB Ageas Life has implemented, is implementing, and will continue to implement. The 'Marketing Campaign of the Year' award for Happy Ekiden is a great encouragement for us on our journey to fulfill this meaningful mission," shared Ms. Nguyen Quynh Mai - Head of Communications and Brand at MB Ageas Life. Previously, MB Ageas Life was also honored with the Asian Insurance Award in the "Insurance Initiative of the Year" category in 2023. Ranked among the top 10 reputable life insurance companies in the market, alongside continuous efforts to innovate product and service quality, MB Ageas Life always prioritizes social responsibility. Alongside its business activities, the company dedicates significant resources to investing in social projects, partnering with numerous charitable funds for education and children, aiming to build healthy and happy lives for Vietnamese families. Many of MB Ageas Life's community campaigns have garnered significant attention, such as "Healthy Happiness" and "Partnership is Happiness," contributing to the spread of sustainable humanitarian values ​​within the community.

Lan Anh

Source: https://daibieunhandan.vn/kinh-te-xa-hoi/mb-ageas-life-duoc-vinh-danh-chien-dich-marketing-cua-nam-tai-giai-thuong-bao-hiem-chau-a-i380029/