In a video posted to his Instagram account on Thursday, Meta CEO Mark Zuckerberg introduced the new Quest 3 product, which will go on sale this fall. It features virtual reality (VR) and augmented reality (AR) technologies – known as “mixed reality” – allowing users to interact in a completely digital environment, as well as graphics overlaid onto the real world .
Meta's Quest 3 device is in use. Mark Zuckerberg called it the company's 'most powerful headset ever,' with hardware that's 40% thinner and graphics performance doubled. Photo: Meta
Zuckerberg called it Meta's "most powerful headset ever," with hardware that's 40% thinner and graphics performance doubled.
Meta's revelation reflects an effort to provide consumers with an affordable device before Apple announces its latest product next Monday at its annual developer conference.
While Apple's headset is expected to cost around $3,000, the Quest 3 will be sold for just $499. The price of the Quest 2 model will be reduced by $100, to $299.
Leo Gebbie, an analyst at CCS Insight, a technology consulting firm, said: “Speculation about Apple’s expected entry into the VR market is dominating tech discussions, and Meta clearly wants to remind people of its product in this space. Meta wants to assert its dominance in the face of new competition.”
The latest version of the Quest headset reinforces the company's desire to lead the so-called metaverse – the virtual world where users interact online with each other. Meta's stock price rose more than 3% in the last trading session.
This tech giant sells nearly 80% of all VR and AR headsets, but the market itself is relatively small compared to smartphones, PCs, or gaming consoles, with fewer than 9 million units sold last year, according to IDC.
Meta's new device is lighter with improved resolution and performance thanks to a new Qualcomm computing chip specifically designed for mixed reality.
Quest 3 will offer improved “transition” features – the ability to seamlessly and colorfully switch between the real world and virtual space while wearing the headset. Quest 2 only offered blurry footage of the real world in black and white.
However, the Quest 3 appears to lack eye-tracking capabilities, a feature found in Sony's latest VR headsets, which adjusts the display based on the area the wearer's eyes are looking at.
Mai Anh (according to FT, AP)
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