A decade accompanying the young generation
Originating in Japan in 2004, the program “Mizuiku – I love clean water”, was introduced by Suntory PepsiCo in Vietnam in 2015, opening a lasting and memorable journey to educate awareness and knowledge of water resource protection for primary school students. From extracurricular classes in Thanh Oai and My Duc (Hanoi), the program has spread to more than 1 million primary school students and tens of thousands of teachers and parents across the country after ten years.
The difference of the program lies in the way it is conveyed: knowledge about water, environment and nature is no longer dry theory, but is brought into life through familiar activities such as drawing, games, and experiences. Thanks to that, the message of saving water and protecting the environment becomes easy to remember, easy to practice and forms a long-term habit.
With teachers as the instigators, the program equips them with materials, tools and methods to organize classes through a standardized lesson plan system, helping them integrate environmental protection content into lively lessons. Many teachers have been involved with “Mizuiku – I love clean water” for a long time, witnessing the change in students’ awareness and the maturity of the program. Mizuiku’s educational model puts students at the center, designed with a comprehensive approach: Teaching in school, experiencing nature outside school and increasing access to clean water through renovating school facilities.
2023 marks an important milestone when the Ministry of Education and Training officially approves the Mizuiku materials and puts them into primary school curriculum. This is a clear demonstration of the practicality and sustainability of the initiative, while paving the way to reach millions of students in the future.
With experiential activities outside of school to learn and nurture love for water resources and nature, Mizuiku has organized dozens of lively "forest classes" for students in National Parks. Since 2024, this experiential activity has been upgraded and expanded through cooperation with the Ministry of Agriculture & Environment, implementing the initiative "Experiencing nature with Mizuiku" in National Parks across the country. This activity creates opportunities for students and young people to directly interact with the forest ecosystem, understand the relationship between forests - water resources - human life. Eyes must see, hands must touch and students' hearts are opened to stories about water resources, forests, and ecosystems. Mizuiku does not stop at classroom education, but also brings practical experiences, helping the younger generation feel more deeply about the meaning of water resource conservation.
Unleash creativity with the contest “Conserve water resources – Nurture the future”
After a decade of persistence, “Mizuiku – I love clean water” has proven the long-term vitality of an environmental education initiative. With the support of government agencies, the response from the community and the long-term commitment of Suntory PepsiCo, the program will continue to expand its influence.
Marking its 10-year journey, the program “Mizuiku – I love clean water” launched a contest called “Conserve water resources – Nurture the future” in 2025, under the sponsorship of the Embassy of Japan in Vietnam. The contest is open to many subjects: primary school students participate in drawing, teachers design creative lessons, and young people and young citizens aged 16-40 have the opportunity to express their messages through works and posters.
The contest (https://www.facebook.com/share/p/16VQ7fEzYp/) is not only an art or educational playground, but also a place for the community to speak up about a common issue: water resources.
The most anticipated highlight is the exhibition “Conserving Water Resources – Nurturing the Future”, taking place from September 30 to October 5, 2025 at Book Street, Hanoi. The exhibition space will display the best works from the competition, along with emotional stories from students, teachers and the community who have been with Mizuiku for the past 10 years.
The exhibition does not stop at displaying, but is designed as an experiential journey, where the public can both admire and find the answer for themselves: "What have I done and will do to preserve the water resources around me?". This is also Mizuiku's way of sending the message: preserving water resources is not only the responsibility of an individual or organization, but a common effort of the whole community.
Source: https://tienphong.vn/mizuiku-em-yeu-nuoc-sach-tron-10-nam-cau-chuyen-nao-dang-cho-ban-o-trien-lam-ha-noi-post1773483.tpo
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