A decade of companionship with the younger generation.
Originating in Japan in 2004, the "Mizuiku – I Love Clean Water" program, launched in Vietnam by Suntory PepsiCo in 2015, has embarked on a lasting and memorable journey to educate primary school students about water conservation. From extracurricular classes in Thanh Oai and My Duc districts (Hanoi), the program has spread to over 1 million primary school students and tens of thousands of teachers and parents nationwide over the past ten years.
The program's unique aspect lies in its delivery method: knowledge about water, the environment, and nature is no longer dry theory, but is brought into life through engaging activities such as drawing, games, and hands-on experiences. As a result, the message of water conservation and environmental protection becomes easy to remember, easy to practice, and forms a lasting habit.
With teachers as the driving force behind the program, it provides materials, tools, and classroom organization methods through a standardized lesson plan system, helping them integrate environmental protection content into engaging lessons. Many teachers have been involved with "Mizuiku – I Love Clean Water" throughout its journey, witnessing changes in students' awareness and the program's growth. Mizuiku's educational model places students at the center and is designed with a holistic approach: teaching in schools, experiencing nature outside of school, and enhancing access to clean water through improvements to school facilities.
2023 marked a significant turning point when the Ministry of Education officially approved the Mizuiku materials and incorporated them into the primary school curriculum. This clearly demonstrates the practicality and sustainability of the initiative, while also paving the way for reaching millions of students in the future.
Through extracurricular activities aimed at fostering a love for water and nature, Mizuiku has organized dozens of engaging "forest classes" for students in national parks. Since 2024, this experiential learning has been enhanced and expanded through collaboration with the Ministry of Agriculture and Environment, implementing the "Experience Nature with Mizuiku" initiative in national parks across the country. This activity provides students and young people with the opportunity to directly interact with forest ecosystems and understand the relationship between forests, water resources, and human life. Students see, touch, and their hearts are opened by stories about water, forests, and ecosystems. Mizuiku goes beyond classroom education, offering practical experiences that help the younger generation deeply appreciate the importance of water conservation.
Unleash creativity with the "Water Conservation - Nurturing the Future" competition.
After a decade of perseverance, “Mizuiku – I Love Clean Water” has proven the enduring vitality of an environmental education initiative. With the support of government agencies, the enthusiastic response from the community, and the long-term commitment of Suntory PepsiCo, the program will continue to expand its impact.
Marking its 10th anniversary, the “Mizuiku – I Love Clean Water” program has launched a competition titled “Conserving Water Resources – Nurturing the Future” in 2025, under the patronage of the Japanese Embassy in Vietnam. The competition is open to a wide range of participants: elementary school students can participate by drawing pictures, teachers can design creative lesson plans, and young people and citizens aged 16-40 can express their message through artwork and posters.
The contest (https://www.facebook.com/share/p/16VQ7fEzYp/) is not only an artistic or educational platform, but also a place where the community can voice their opinions on a common issue: water resources.
The most anticipated highlight is the exhibition "Water Conservation – Nurturing the Future," taking place from September 30th to October 5th, 2025, at Hanoi Book Street. The exhibition space will showcase the best works from the competition, alongside heartwarming stories from students, teachers, and the community who have been involved with Mizuiku over the past 10 years.
The exhibition is not just a display; it's designed as an experiential journey where the public can both admire the exhibits and find their own answers to the question: "What have I done and what will I do to preserve the water resources around me?" This is also how Mizuiku conveys the message that water conservation is not just the responsibility of an individual or organization, but a collective effort of the entire community.
Source: https://tienphong.vn/mizuiku-em-yeu-nuoc-sach-tron-10-nam-cau-chuyen-nao-dang-cho-ban-o-trien-lam-ha-noi-post1773483.tpo
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