Professional brokers reveal the secret to selling your home for the right price

Negotiating real estate prices is a tense tug-of-war between the seller and the buyer. To sell a house at a good price, sellers need a suitable strategy. Here are some tips for selling a house at a good price, revealed by experienced real estate agents on Yahoo Finance .

Low price strategy to attract buyers

According to Morgan Franklin, a real estate expert in Kentucky, USA, setting a asking price lower than the property's value can be risky, but it attracts more attention. This strategy helps increase the number of viewings during the initial sales phase.

This broker suggests that initially listing a low price and then gradually raising it will help sellers attract more potential buyers. Morgan Franklin revealed to Yahoo Finance that homeowners only need to reduce the price by 5% from the market price to make their property attractive to many people.

However, this strategy is often effective when the real estate market is trending upwards. Therefore, sellers need to understand the market or work with experienced professionals in the industry before deciding to implement this strategy.

Set a deadline for the offering price

People generally don't want to miss out on opportunities, and setting deadlines can motivate hesitant buyers. In a booming real estate market, this strategy encourages potential buyers to make quick decisions.

However, Liane Jamason, a long-time real estate agent in Florida, USA, argues that this strategy should only be applied when the asking price is reasonable and the house is in high demand, with several people making offers.

Sharing her experience in applying this strategy, Jamason said she usually waits until at least two offers have been made. Only then does Jamason inform all interested buyers of the deadline for submitting negotiated offers.

This real estate agent suggested setting a deadline as follows: "We've received offers from multiple parties. Those genuinely interested in the house need to submit their best offer by 5 PM on Friday."

Thanks to this strategy, Jamason received 12 quick home purchase offers, with the highest price offered exceeding his expected price by approximately $16,000.

An apartment building in Hanoi (Photo: Tran Khang0.

Impressive exterior investment

First impressions are incredibly important, especially when you want to sell your house at a high price. An attractive exterior is the first thing that catches the attention of potential buyers, sparking their desire to own your home.

Of course, price and interior quality also play an important role, but an attractive exterior will create a lasting first impression, making buyers believe that the house is worthwhile and meets their needs.

There are many ways to enhance the exterior of a house, such as investing in gardens, landscaping, greenery, repainting the house in a brighter color, or replacing the front door with a more attractive and stylish one.

In addition to the suggestions above, you can also consider other ideas such as installing garden lighting to add a touch of glamour to your home in the evening, or arranging outdoor decorations like chairs, tea tables, swings, etc., to create a relaxing and restful space.

It is equally important to always keep the space around the house clean and tidy.

Invest in advertising visuals.

Experienced real estate agents agree that a good photo of a house is worth a thousand words in an advertisement. Yet few home sellers pay attention to this.

Yahoo Finance notes that while most sellers have straight-on photos of the house, other angles can actually be much more appealing. For example, a photo taken from a corner of the house helps buyers easily visualize both sides of the property. Or a beautiful photo of the kitchen evokes images of cozy family cooking.

Of course buyers don't have the patience to look at dozens of photos, so you need to show them the best ones.

Priority marketing strategy

Priority marketing is an effective strategy to generate interest among a specific group of buyers before you officially put your home up for sale. You can see this strategy being used by real estate companies for their loyal customer base.

Jamason suggests that individuals selling homes can also apply a similar strategy by leveraging social media platforms like Facebook and Instagram groups to post images and information about their property, attracting the attention of a target group of buyers.

Home sellers can also work with real estate agencies because they already have a pool of potential customers. This strategy also helps increase the chances of finding a suitable buyer.

Source: https://dantri.com.vn/bat-dong-san/moi-gioi-chuyen-nghiep-tiet-lo-bi-kip-ban-nha-duoc-gia-20240622093054562.htm