Pho Day: Elevating Vietnamese rice - Spreading it around the world

On December 4, in Ho Chi Minh City, a press conference was held to announce the 9th Pho Day 2025 program. With the theme "Elevating Vietnamese rice - Spreading to five continents", the event officially launched a series of activities to honor and promote important Vietnamese culinary arts.

The Pho Day program is supported by the Department of Foreign Affairs and Cultural Diplomacy - Ministry of Foreign Affairs, the Department of Trade Promotion - Ministry of Industry and Trade , the Department of Industry and Trade of Ho Chi Minh City and the Vietnam Culinary Culture Association, and has been organized for many consecutive years in coordination with functional units.

According to the Organizing Committee, entering its 9th year, Pho Day has gone beyond the framework of a simple culinary event. Initiated in 2017, from an initiative, December 12 was officially established as "Pho Day" from 2018, just 1 year after the program was launched. The biggest goal is to make Pho a world intangible cultural heritage, by telling the story of how rice grains and pho noodles carry unique values ​​in terms of culture, cuisine, diplomacy and economy.

Pho Day has not only become a major festival event nationwide but also spread outside of Vietnam with the name "Vietnam Pho Festival", successively to Japan, Korea and most recently Singapore from 2023 to present.

Press conference of Pho Day 2025.

In 2025, with the coordination support of the Vietnamese Embassy, ​​the "Vietnam Pho Festival" program came to Singapore on October 18 and 19, welcoming more than 35,000 visitors with many culinary and non-culinary activities, with tens of thousands of meals served. In addition to pho, there are other Vietnamese dishes.

In addition, the trade connection of Vietnam Pho Festival 2025 also recorded more than 400 contacts and exchanges between Vietnamese and Singaporean enterprises, resulting in many contracts worth tens of thousands of USD, along with many memorandums of understanding opening up prospects for deeper understanding and connection.

The Pho Day Festival 2025 will officially take place on December 13 and 14, 2025 at the Tax Trade Center (old), 135 Nguyen Hue, Saigon Ward, Ho Chi Minh City.

Accompanying the Pho Day Festival 2025 this year is the presence of more than 30 Pho stalls with many famous brands from North to South such as Pho H'Mong Ha Giang (noodles made from corn kernels), Pho Nho Pho Nui (Pleiku) or commonly known as Pho Hai To, Lac Hong Pho (Nam Dinh),... with the presence of the Vietnamese Pho brand in Seoul, Korea (Pho Khoe).

The Pho Day Festival is expected to serve more than 20,000 bowls of pho during the 2 days and attract about 100,000 visitors to the event. Each bowl of pho at the event is sold for 40,000 VND. The organizers will deduct at least 10% of the revenue from selling pho during the 2 days, together with the cooperation of readers and accompanying units, to send to people who suffered a lot of damage due to storms and floods in Dak Lak province (formerly Phu Yen) during the recent storm.

At the same time, the Organizing Committee emphasized the story of "spreading to five continents" by encouraging and receiving information from Pho restaurants at home and abroad, having activities and events in response to Pho Day on December 12, to promote and tell stories about how Pho went out into the world and was received.

A highlight is the typical story for the topic "Raising Vietnamese rice" from the owner of Pho Since 1960 - a Pho brand from Bac Giang with chewy Chu noodles made from Hong Chi bao thai rice grown in the highlands of the North.

Source: https://cand.com.vn/Chuyen-dong-van-hoa/ngay-cua-pho-nang-tam-gao-viet-lan-toa-nam-chau-i790069/