Vietnam Fruit Festival opens in China tomorrow

Implementing the results achieved after the visit of General Secretary and President To Lam to Beijing and the initiative of the Minister of Industry and Trade and the Minister of Agriculture and Rural Development of Vietnam, and within the series of events of the 13th Session of the Vietnam-China Economic and Trade Cooperation Committee, the Ministry of Industry and Trade, in coordination with the Ministry of Agriculture and Rural Development, organized the first Vietnamese Fruit Festival in Beijing, with the cooperation of the Vietnamese Embassy in China, the Vietnam Fruit and Vegetable Association and Chinese partners.

The event will take place from September 29-30, 2024, with the participation of many large agricultural enterprises in Vietnam and agricultural associations, importers, and suppliers from China.

Minister of Industry and Trade Nguyen Hong Dien and the working delegation of the Ministry of Industry and Trade are expected to attend and cut the ribbon to open the first Vietnam Fruit Festival held in Beijing, China.

From September 29 to 30, 2024, the first Beijing Fruit Festival with the theme "Vietnamese Fruits - Taste of Four Seasons" will be held in Beijing, China, at the Tan Phat Dia Agricultural Products Distribution Center.

With the theme “Vietnamese Fruits - Four Delicious Seasons”, the Festival will be one of the important trade promotion events for fresh fruits and vegetables and processed products from fruits and vegetables that have been officially imported into the Chinese market.

This is the first time a large-scale fruit festival has been held abroad, with the participation of many large Vietnamese agricultural processing and export enterprises, as well as specialized agricultural associations, importers, and suppliers from China.

The festival is expected to be one of the important trade promotion events to promote the export of fresh fruits and vegetables and processed products from fruits and vegetables that have been officially exported to the Chinese market.

The festival will be one of the important trade promotion events with the Chinese market for fresh fruits and vegetables and processed products from fruits and vegetables that have been officially imported into China.

Mr. Vu Ba Phu - Director of the Trade Promotion Department, Ministry of Industry and Trade said that the Festival was held at Tan Phat Dia Agricultural Products Distribution Center, Phong Dai District, Beijing City. This is the largest fruit wholesale market in Beijing, distributing all kinds of fruits from around the world officially imported into China.

The center not only serves the needs of more than 22 million people in the capital Beijing but also neighboring localities such as Hubei, Tianjin... The center gathers many prestigious and large-consumption fruit distribution enterprises in China, equipped with cold storage infrastructure, modern transportation and preservation equipment for fresh fruits.

The Festival's national pavilion is expected to have 12 islands displaying specialized products of fruits and sweet potatoes that have been officially exported to China and 01 island of general products for Vietnamese businesses to display, introduce and serve visitors to experience the products.

The promotional message of Vietnamese fruits brought to the capital of a country of over 1.4 billion people this time is expected to be "Vietnamese fruits - Four seasons of deliciousness" (the Sino-Vietnamese pronunciation is: "Vietnam Water Fruit - Four seasons of deliciousness") with the intention of promoting the class of Vietnamese fruits that are delicious in all four seasons, with a unique taste and flavor compared to fruits that are not grown in the special climate and soil like in Vietnam.

Within the framework of the Festival, there will be direct trading activities between Vietnamese enterprises and Chinese fruit importers and distributors, product experience programs, and seminars on the export potential of Vietnamese fruit.

Within the framework of the Festival, there will be direct trading activities between Vietnamese enterprises and Chinese fruit importers and distributors, product experience programs, and discussions on the export potential of Vietnamese fruit.

For many years, China has been Vietnam's largest trading partner. The total two-way trade turnover between Vietnam and China accounts for 1/4 of Vietnam's total import-export turnover with the world . In the opposite direction, Vietnam is one of China's largest trading partners with the world, and is China's largest partner in ASEAN.

According to the Trade Promotion Agency, the export value of Vietnamese fruits and vegetables in the first 6 months of 2024 reached 3.33 billion USD, an increase of 24.3% over the same period in 2023. Of which, the export turnover of Vietnamese fruits and vegetables to China reached 2.1 billion USD, accounting for 64% of the total export turnover, with many products and brands having a solid position in China, favored by consumers.

Chairman of the Vietnam Fruit and Vegetable Association (VINAFRUIT) Nguyen Thanh Binh speaks at the Gala Dinner of the Vietnam Fruit Festival. Photo: Nguyen Minh

However, according to the Chairman of the Vietnam Fruit and Vegetable Association (VINAFRUIT) Nguyen Thanh Binh, in recent times, Vietnamese fruits have mostly been exported through border trade, informal trade and directly to the southern provinces of China that border Vietnam such as Guangxi and Yunnan. To develop sustainable exports and gain higher value, and penetrate deeper into the Chinese market, Vietnamese fruit exports need to shift strongly to official trade combined with image and brand promotion.

Beijing, as the capital, political , economic and cultural center of the country, is a high-value and high-demand market. Organizing the Fruit Festival in Beijing to promote the brand and image of delicious and nutritious tropical fruits of Vietnam will attract the attention and participation of many Chinese and international businesses.

This will be a good opportunity for Vietnamese producers and suppliers to introduce and promote their brands and images of typical fruit products, as well as find customers and increase trading activities.

This event will open up the basis and experience for organizing specialized festivals more regularly not only in Beijing but also in the central and northern regions of China to connect and expand the export of Vietnamese fruits to this market.

Tonight (September 28), the Gala Dinner of the Vietnam - China Fruit Festival will also take place.

Source: https://congthuong.vn/ngay-mai-khai-mac-le-hoi-trai-cay-viet-nam-tai-trung-quoc-343913.html