Vietnam Fruit Festival opens in China tomorrow

Building on the achievements following the visit of General Secretary and President To Lam to Beijing and the initiatives of the Minister of Industry and Trade and the Minister of Agriculture and Rural Development of Vietnam, and as part of the 13th Session of the Vietnam-China Economic and Trade Cooperation Committee, the Ministry of Industry and Trade, in coordination with the Ministry of Agriculture and Rural Development, organized the first Vietnam Fruit Festival in Beijing, with the cooperation of the Vietnamese Embassy in China, the Vietnam Fruit and Vegetable Association, and Chinese partners.

The event will take place from September 29-30, 2024, with the participation of numerous large agricultural businesses in Vietnam and specialized agricultural associations, importers, and suppliers from China.

Minister of Industry and Trade Nguyen Hong Dien and the Ministry of Industry and Trade delegation are expected to attend and cut the ribbon to inaugurate the first Vietnam Fruit Festival held in Beijing, China.

From September 29th to 30th, 2024, the first Beijing Fruit Festival, themed “Vietnamese Fruits – Flavors of Four Seasons,” will be held in Beijing, China, at the Xinfa Didi Agricultural Products Distribution Center.

With the theme "Vietnamese Fruits - Delicious in All Seasons," the festival will be one of the important trade promotion events for fresh fruits and vegetables and processed products made from fruits and vegetables that have been officially allowed to be imported into the Chinese market.

This is the first time a large-scale fruit festival has been held abroad, with the participation of numerous major Vietnamese agricultural processing and export businesses, as well as agricultural industry associations, importers, and suppliers from China.

The festival is expected to be one of the important trade promotion events aimed at boosting the export of fresh root vegetables and fruits, as well as processed products derived from them, that have been officially permitted for export to the Chinese market.

The festival will be one of the important trade promotion events with the Chinese market for fresh root vegetables and fruits, and processed products made from root vegetables and fruits that have been officially allowed to be imported into China.

According to Mr. Vu Ba Phu, Director of the Trade Promotion Department of the Ministry of Industry and Trade, the festival is being held at the Tan Phat Dia Agricultural Products Distribution Center in Fengtai District, Beijing. This is the largest wholesale fruit market in Beijing, distributing all kinds of fruits from around the world that are officially imported into China.

The center serves not only the needs of over 22 million people in Beijing but also neighboring provinces such as Hubei and Tianjin. It brings together many reputable and high-demand fruit distribution businesses in China, equipped with modern cold storage infrastructure, transportation equipment, and fresh fruit preservation facilities.

The festival's national pavilion area is expected to feature 12 themed display islands showcasing various fruits and sweet potatoes that have been officially exported to China, and one island for a variety of products where Vietnamese businesses can display, introduce, and provide visitors with product experiences.

The promotional message for Vietnamese fruits brought to the capital of a nation with over 1.4 billion people this time is expected to be "Vietnamese Fruits – Delicious in All Seasons" (Vietnamese transliteration: "Vietnam Fruits – Four Seasons of Delicious Flavors"), with the intention of highlighting the superior quality of Vietnamese fruits, which are delicious and have a distinctive taste and flavor compared to fruits not grown in the unique climate and soil conditions of Vietnam.

The festival will include direct business matching activities between Vietnamese enterprises and Chinese fruit importers and distributors, product experience programs, and seminars on the export potential of Vietnamese fruit.

The festival will include direct business matching activities between Vietnamese enterprises and Chinese fruit importers and distributors, product experience programs, and seminars on the export potential of Vietnamese fruit.

The festival's national pavilion area is expected to feature 12 themed display islands showcasing fruits and sweet potatoes that have been officially exported to China, and one general product island where Vietnamese businesses can display, introduce, and provide visitors with product experiences.

For many years, China has been Vietnam's largest trading partner. The total bilateral trade between Vietnam and China accounts for one-quarter of Vietnam's total import and export turnover with the world . Conversely, Vietnam is one of China's largest trading partners globally, and its largest partner within ASEAN.

According to the Trade Promotion Agency, Vietnam's fruit and vegetable exports in the first six months of 2024 reached US$3.33 billion, an increase of 24.3% compared to the same period in 2023. Of this, Vietnam's fruit and vegetable exports to China reached US$2.1 billion, accounting for 64% of total exports, with many products and brands having a strong foothold in China and being favored by consumers.

Chairman of the Vietnam Fruit and Vegetable Association (VINAFRUIT), Nguyen Thanh Binh, speaks at the Gala Dinner of the Vietnam Fruit Festival. Photo: Nguyen Minh

However, according to Nguyen Thanh Binh, Chairman of the Vietnam Fruit and Vegetable Association (VINAFRUIT), in recent years, Vietnamese fruits have largely been exported through border trade, informal channels, and directly to southern Chinese provinces bordering Vietnam, such as Guangxi and Yunnan. To develop sustainable exports and achieve higher value, and to penetrate deeper into the Chinese market, Vietnamese fruit exports need to shift strongly towards formal channels combined with promoting the image and brand of the country.

Beijing, as the capital and political , economic, and cultural center of the country, is a high-value market with high demand. Organizing a fruit festival in Beijing to promote the brand and image of delicious and nutritious Vietnamese tropical fruits will attract the attention and participation of numerous Chinese and international businesses.

This will be a good opportunity for Vietnamese producers and suppliers to introduce and promote their brands and the image of their typical fruit products, as well as to find customers and strengthen trade activities.

This event will lay the groundwork and provide experience for organizing more regular specialized festivals not only in Beijing but also in the central and northern regions of China, aiming to connect and expand Vietnamese fruit exports to this market.

Tonight (September 28th), the Gala Dinner of the Vietnam-China Fruit Festival will also take place.

Source: https://congthuong.vn/ngay-mai-khai-mac-le-hoi-trai-cay-viet-nam-tai-trung-quoc-343913.html