Nghe An expands market, stabilizes output for OCOP products

Displaying OCOP products at the Forum "Improving the effectiveness of trade promotion, connecting supply and demand, supporting the consumption of products in the collective economic sector and cooperatives in 2024" is an opportunity to expand the market. Photo: Xuan Hoang

Changing mindset in market approach

As one of the cooperatives displaying products at the booth serving the Forum "Improving the effectiveness of trade promotion, connecting supply and demand, supporting the consumption of products in the collective economic sector and cooperatives in 2024", Ms. Nguyen Dieu Thuy - Director of Phu Quy Medicinal Herbs Cooperative (Thai Hoa town) said that although the cooperative is still young (established in 2020), up to now, there have been 7 products that have achieved 3-star OCOP certification.

The cooperative's activities have been gradually contributing to restoring and developing the potential and strengths of local medicinal resources according to the direction of developing medicinal materials in the Northwest region of Nghe An province.

Sophora seeds - raw material for producing Sophora oil in Nghia Dan district. Photo: Chau Lan

Participating in booth exhibitions with units inside and outside the province is a very practical activity, helping cooperatives broaden their horizons, change their thinking in product development and market access.
At the Forum "Improving the effectiveness of trade promotion, connecting supply and demand, supporting the consumption of products in the collective economic sector and cooperatives in 2024" recently held in Vinh City, many cooperatives in Nghe An: Sen Que Bac Cooperative (Nam Dan); Thao Hao Cow-Tang Cooperative (Tuong Duong); Hadalyfa Cua Hoi Company... signed contracts with Lotte Vinh Company to consume products.

Leaders of the Vietnam Cooperative Alliance and Nghe An province visit booths displaying OCOP products in Nghe An. Photo: Xuan Hoang

Mr. Pham Kim Tien - Director of the Bac Village Lotus Cooperative said that for a long time, the cooperative has had many solutions to exploit the potential and connect product consumption. That is to build experiential tours, combining visits to the Lotus Village with activities to experience lotus fields, processing lotus products such as making cakes, making tea; creating souvenir sales points at tourist attractions, airports, and train stations to promote and introduce to customers. In addition, the cooperative also promotes products through social networks, websites and mass media.

In particular, through participating in trade promotion programs organized by the Provincial Cooperative Union, such as fairs; forums connecting supply and demand, etc., the cooperative's products have been accepted by many businesses and units inside and outside the province to expand and develop distribution channels, and cooperate with supermarkets and convenience stores.

“Every year, the Provincial Cooperative Union organizes a forum to promote trade, connect supply and demand, and support the consumption of products in the collective economic sector and cooperatives. This is a favorable condition for cooperatives in the province to have the opportunity to approach businesses, thereby signing the most effective supply and demand contracts for products. Otherwise, it will be very difficult for cooperatives to find a market to consume,” said a representative of the Sen Que Bac Cooperative.

Mr. Cao Minh Tu - Deputy Director of the Department of Industry and Trade added: In recent times, trade promotion activities have always been coordinated by the Department of Industry and Trade with other sectors, including the Provincial Cooperative Union, which is always concerned with solutions for trade activities.

Along with that is the promotion of information technology application in trade promotion. Up to now, Nghe An e-commerce trading floor has supported more than 470 businesses and traders to register for membership and set up booths, attracting over 9.2 million visits; introducing and offering 3,723 products and services.

Every year, through trade promotion activities, we support and connect the consumption of about 50,000 - 60,000 tons of oranges, 20,000 - 30,000 tons of tangerines, 25,000 - 30,000 tons of pineapples, 5,000 tons of ginger, 5,000 tons of lemons, and 800 tons of processed aquatic and seafood products.

Some of the processed products include Pu Mat medicinal tea, Do Luong rice paper products, Dien Chau lotus peanuts, Quynh marine seafood, Cua Lo seafood, Nam Dan veal sausage, turmeric starch, etc. Up to now, many products have achieved OCOP stars ; many typical rural industrial products have entered the supply chain system of supermarkets, food stores, department stores, and OCOP product introduction and sales points. In particular, there are products processed from agricultural products that have found export markets in West Asian countries, Japan, Korea, etc.

Cooperatives signed supply-demand agreements with businesses at the Forum "Improving the effectiveness of trade promotion, connecting supply-demand, supporting the consumption of products in the collective economic sector and cooperatives in 2024" recently held in Vinh City. Photo: Xuan Hoang

Further strengthen trade promotion work

To continue to effectively implement the trade promotion program, connect supply and demand, contribute to improving the efficiency of production and business in the collective economic sector and cooperatives, in the coming time, Vice Chairman of the Provincial People's Committee Nguyen Van De said: The Provincial Cooperative Union needs to continue to be proactive, deploy many activities, integrate support programs, concretize the policies of the Central Government and the province to advise, guide and support cooperatives to build production models according to the value chain.

In addition, it is necessary to focus on consulting on production model orientation, connecting raw material areas, product consumption; supporting the building of product brands; organizing for cooperatives and member units with products and goods to participate in promotion, search for markets and partners at conferences and trade promotion fairs organized by the Vietnam Cooperative Alliance and the provinces.

In addition to the achieved results, the number of products of cooperatives, craft villages and enterprises in Nghe An dominating the domestic market is still small, and the designs and models are not diverse and rich. The number of cooperative products certified to meet OCOP standards is still small. The linkage between enterprises and cooperatives has not brought high efficiency and stability. The competitiveness of products of agricultural cooperatives is still low. It is necessary to continue to innovate and further strengthen trade promotion activities, connecting supply and demand.

Comrade Nguyen Van De - Vice Chairman of the Provincial People's Committee

With the efforts of the Provincial Cooperative Union and enterprises, cooperatives, and business households, it is expected that Nghe An OCOP products will become increasingly known to consumers through trade promotion activities and supply-demand connections./.

Source: https://baonghean.vn/nghe-an-mo-rong-thi-truong-on-dinh-dau-ra-cho-san-pham-ocop-post289632.html