Introducing and selling OCOP products from Ninh Thuan at Vincom Shopping Center (Phan Rang - Thap Cham city).
To implement the One Commune One Product (OCOP) Program in 2025, Ninh Thuan province aims to have an additional 20-30 new products certified under the OCOP program; with a particular focus on improving quality, striving to achieve an additional 2-5 OCOP 4-star products and 1-2 livestock products meeting OCOP 3-4 star standards. At the same time, the province will strengthen and upgrade at least 50% of already evaluated and classified OCOP products, and develop OCOP products in conjunction with branding and rural tourism .
Simultaneously, the province prioritizes the development of cooperatives and small and medium-sized enterprises (SMEs) within the OCOP program, aiming to increase the proportion of OCOP entities to at least 30% cooperatives and 40% SMEs. Ninh Thuan strives for 30% of OCOP entities to build circular economic value chains, develop green OCOP linked to stable raw material areas, and have at least 50% of craft villages with OCOP products, contributing to the preservation and development of local traditional crafts.
A display, introduction, and sales point for OCOP products from Ninh Thuan at Vincom Shopping Center (Phan Rang - Thap Cham city).
Mr. Trinh Minh Hoang, Vice Chairman of the People's Committee of Ninh Thuan province, informed that the province is focusing on developing OCOP products in six groups: food; beverages; medicinal herbs and products from medicinal herbs; handicrafts; ornamental plants; and community tourism, ecotourism, and tourist destinations. The province emphasizes unique agricultural and non-agricultural products and services that reflect tradition and exploit the specific advantages of each locality. The goal is to maximize creativity, human resources, available raw materials, and cultural values to increase product value and contribute to the overall development of the community.
To implement this, Ninh Thuan province has set out 15 groups of tasks and solutions; focusing on mobilizing resources from national target programs for building new rural areas, national target programs for sustainable poverty reduction, industrial promotion and trade promotion programs, and science and technology programs; as well as capital from units, localities, and entities to promote investment in the application of science and technology, innovate production processes, preliminary processing, preservation, and deep processing of products to improve the productivity and quality of OCOP products. Localities are developing models of agricultural and rural tourism services associated with raw material areas and characteristic OCOP products.
Ninh Thuan province possesses many potentials and advantages in terms of land conditions and a hot, dry climate to develop a diverse range of agricultural products and strong OCOP (One Commune One Product) products. To date, the province has 270 OCOP products that have achieved 3 stars or higher; of which, 228 products have achieved 3 stars, 42 products have achieved 4 stars, and 2 products have the potential to achieve 5 stars.
With the goal of continuously enhancing the value of OCOP products, businesses and production and trading establishments in the province are strengthening linkages in clean agricultural production, building specialized farming areas, and diversifying deeply processed products, opening up opportunities to access a wider consumer market.
The area where the company grows Centella asiatica for producing Centella asiatica tea and processed products from Centella asiatica is located in Quang Son commune, Ninh Son district, Ninh Thuan province. The company's Centella asiatica tea product has achieved OCOP 3-star standard.
Mr. Nguyen Dinh Quang, Director of Thai Thuan Agricultural Products Production and Trading Co., Ltd. - Ninh Thuan (Nhon Son commune, Ninh Son district), said that the company purchases approximately 500 tons of apples and over 200 tons of fresh grapes annually from cooperatives and households that produce according to VietGAP standards. About 50% of the production is consumed fresh, while the remainder is processed by the company using modern machinery into a variety of products such as: pitted dried apples, apple juice concentrate, apple syrup, apple vinegar, pitted and whole dried grapes, and grape wine. The company's products, meeting quality standards, are widely supplied to OCOP stores, airports, supermarkets, and retail chains nationwide.
To promote consumption and expand the market for OCOP products, the Ninh Thuan Provincial People's Committee has directed relevant departments and agencies such as the Departments of Industry and Trade, Agriculture, Tourism, and local authorities to strengthen support for OCOP businesses in participating in trade promotion activities, advertising OCOP products in domestic and international markets, and connecting products to modern distribution channels. Notably, the province has developed an e-commerce trading platform at http://sanphamninhthuan.vn, which currently attracts nearly 100 participating units, showcasing and trading approximately 370 OCOP products and local specialties on this platform.
Source: https://baotintuc.vn/kinh-te/ninh-thuan-thuc-day-phat-trien-san-pham-ocop-dac-trung-chat-luong-cao-20250210115311796.htm
Comment (0)