The "Beautiful Vietnam" mural street project, organized by Nippon Paint in collaboration with the Ho Chi Minh City Police, has contributed to changing the urban landscape in a short period of time since its implementation.
In recent days, public walls along central streets in Ho Chi Minh City such as Vo Thi Sau, Nguyen Huu Canh, Ton Duc Thang... have been given a "new look," attracting the attention of many passersby and residents.
No more illegal advertising or unsightly graffiti; the walls are now more vibrant with colorful murals depicting famous Vietnamese destinations, including Ha Long Bay, Ninh Thuan Stone Park, Da Nang Dragon Bridge, Hoi An Ancient Town, and the terraced rice fields of Northwest Vietnam.
Hoan Kiem Lake is depicted as a romantic and peaceful spot in the heart of Ho Chi Minh City. Photo: Nippon Paint
This is a mural project undertaken by Nippon Paint in collaboration with the Ho Chi Minh City Police Youth Union, driven by a commitment to creating a green, clean, and beautiful city for its people. The total area of murals painted across the city reaches 2,000 square meters.
Accordingly, representatives from Nippon Paint, in coordination with the Ho Chi Minh City Police Youth Union and local residents, removed illegal advertisements from public walls and then painted murals on them.
Representatives from Nippon Paint, members of the Ho Chi Minh City Police Youth Union, and local residents remove illegal advertisements from walls. Photo: Nippon Paint
"Beautiful Vietnam" contributes to creating a highlight for the streets and spreading positive emotions, preventing criminals from using advertising and classified ads to reach people and commit illegal acts.
Mr. Thuan Nguyen (55 years old), residing on Nguyen Huu Canh Street (District 1), expressed his joy that the illegal loan advertisements had been removed and replaced with murals celebrating the beautiful and prosperous landscapes across the country. "Seeing them remove those illegal loan advertisements and repaint the walls near my house so beautifully and neatly, I'm very happy. The streets look much more civilized now," Mr. Thuan said.
The walls have been given a new coat of paint, reflecting the distinctive and familiar natural beauty of Vietnam. Photo: Nippon Paint
A representative from the paint company stated that, to create realistic murals depicting the beautiful landscapes of Vietnam, Nippon Paint provides a diverse range of bright and sophisticated paint colors to meet the artists' requirements. "Just as we preserve these beauties, Nippon Paint uses high-durability exterior paints to protect the 'Beautiful Vietnam' murals for a long time," the company representative said.
The "Beautiful Vietnam" campaign, launched by Nippon Paint in 2019, includes many meaningful activities that contribute to creating positive values for society, such as: awarding scholarships to disadvantaged students, launching a campaign to plant 10 million trees, repainting houses for heroic Vietnamese mothers; giving a new look to the train at the Saigon Zoo; and opening a paint training class for young people in Tien Giang province...
"The buildings repainted by Nippon Paint use high-quality paint products, resulting in vibrant, long-lasting colors that spread positive energy to everyone, truly embodying the 'Beautiful Paint Everywhere' spirit of the product," a company representative stated.
In the coming period, representatives of Nippon Paint Vietnam are committed to continuing to implement activities that contribute to the community and create positive values for society.
Hoai Phong
Founded in Japan in 1881, Nippon Paint Group now has a presence in 45 countries and territories, becoming a renowned paint brand in the Asia- Pacific region. Nippon Paint provides high-quality Japanese paints and coatings for the architecture, home decoration, automotive, and marine industries, along with a diverse range of other construction products. For 30 years in Vietnam, Nippon Paint products have beautified millions of Vietnamese homes and provided paint and coating solutions to meet the needs of Vietnamese consumers.
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