OCOP promotes rural economic development in Hau Giang

Promoting the production and consumption of OCOP products.

In implementing the OCOP program, Hau Giang province has always focused on ensuring product quality, leveraging its advantageous production conditions and local cultural values. This has led to the development of a system of high-quality products that are favored and highly valued by the market and consumers.

According to Mr. Huynh Thanh Huu, Chief of the Office for Coordinating New Rural Development in Hau Giang province, as of now, the entire province has 266 OCOP products recognized as meeting provincial-level OCOP standards, with 125 registered participants, including: 18 companies (14.4%); 36 cooperatives (28.8%); and 71 business establishments and households (65.4%).

Ms. Nguyen Thi Diem Phuong - Director of Diem Phuong Food Co., Ltd., participated in introducing products at the Hau Giang OCOP Trade Fair 2024. Photo: Mai Thanh

OCOP products from Hau Giang such as ginger jam, fish sauce, dried fruits, honey, etc., have been warmly received in many markets. This not only helps increase people's income but also creates many new jobs, contributing to poverty reduction and sustainable rural development.

Of the 266 recognized OCOP products, 92 are 4-star OCOP products, 174 are 3-star OCOP products, and 11 products have registered to compete for the 5-star OCOP product award at the national level.

Of the total number of OCOP products in the province, Phung Hiep district has 42 products, with Ky Nhu Cooperative having the highest number of OCOP products in the locality, with 11 products made from snakehead fish; Vi Thanh City has 44 products; Chau Thanh district has 38 products; Chau Thanh A district has 33 products; Vi Thuy district has 28 products; Long My town has 36 products; Long My district has 26 products and Nga Bay City has 19 products.

The OCOP program in Hau Giang has attracted 71 businesses, including 36 cooperatives and 18 companies, creating positive signals and becoming a driving force for rural economic development.

Ms. Nguyen Kim Thuy - Director of Ky Nhu Cooperative (Thanh Hoa commune, Phung Hiep district, Hau Giang province), a unit with many OCOP products that have achieved 4-star standard in the province. Photo: Mai Thanh

Mr. Tran Minh Nim, owner of Huong Tram honey production facility in Hamlet 2, Thuan Hoa Commune, Long My District, said: "Previously, Huong Tram honey products from our facility were mainly sold to traders, but now they are available everywhere in the Mekong Delta and major cities such as Ho Chi Minh City and Hanoi ... This is thanks to the attention and support from the government and the New Rural Development Coordination Office, which has helped small businesses like mine have the opportunity to build and develop our brand and reach large markets like today."

Following the implementation of the OCOP program, many products have become key commodities of Hau Giang province, favored by the market, such as: Ky Nhu seasoned boneless snakehead fish, Ut Tay Lao Tuu wine, Thuan Phat cantaloupe, and Vi Thuy clean rice from Tan Long Cooperative…

Adapting to develop OCOP products in the new era

Mr. Tran Minh Nim - owner of Huong Tram honey production facility, in Hamlet 2, Thuan Hoa Commune, Long My District. Photo: Mai Thanh

Hau Giang is an agricultural province, which presents great potential for the district to develop a diverse range of agricultural products and traditional crafts under the OCOP program, thereby bringing high economic value to local people.

Recognizing this, the Provincial Rural Development Coordination Office has implemented numerous activities to develop OCOP products, including surveying and evaluating the potential of local products to select those with the potential to be developed into OCOP products, thereby facilitating product distribution and increasing the value of agricultural products.

Branding OCOP products not only enhances product value but also builds consumer trust and confidence. OCOP products from Hau Giang, such as ginger jam, fish sauce, dried fruits, and honey, have been warmly received in many markets. This not only increases people's income but also creates new jobs, contributing to poverty reduction and sustainable rural development.

Thanks to the continuous efforts of the Provincial New Rural Development Coordination Office, the OCOP program has become one of the important solutions to improve the economic conditions of people in rural areas. The development of OCOP products not only brings economic benefits but also contributes to preserving and promoting traditional cultural values, building a prosperous and sustainable new rural area.

Source: https://danviet.vn/ocop-thuc-day-phat-trien-kinh-te-nong-thon-hau-giang-20240729163901103.htm