This figure accounts for over 25% of the total compensation and other insurance benefits paid out by the entire industry (over 29,000 billion VND). The high level of compensation and insurance benefit payments demonstrates the company's commitment to its customers and its enduring reputation.
The insurance industry showed signs of recovery in the first half of 2025.
The life insurance market is gradually recovering and regaining its growth momentum in the first half of 2025. According to data from the Vietnam Insurance Association (IAV), total life insurance premium revenue across the market in the first six months of the year exceeded VND 72,000 billion, an increase of more than 2% compared to the same period last year. Of this, revenue from new business premiums reached over VND 13,000 billion, an increase of more than 8%.
Insurance companies are constantly striving to adapt to new regulations while continuing to enhance customer experience. In this context, Prudential Vietnam continues to maintain stability, offering practical protection solutions tailored to the increasingly diverse needs of its customers.
Above all, the company proactively complied with the new regulations ahead of schedule, invested significantly in the agency channel to drive sustainable and high-quality growth, and strengthened strategic partnerships with seven partner banks to prioritize sales quality.
In the first half of 2025, Prudential Vietnam recorded premium revenue of VND 9,851 billion, consistent with the overall growth of the industry during the same period. The company's total assets as of the end of June 2025 reached VND 192,507 billion, of which total investment assets reached VND 173,182 billion, an increase of 3%, and the solvency margin reached 206%.
In addition, the total value of unit-linked funds has grown by 11% compared to the end of June 2024, reflecting customer confidence in the investment-linked insurance products offered by Prudential.
The new product brings peace of mind to customers.
Beyond simply ensuring a stable financial foundation, Prudential's products also accompany customers, helping them feel secure amidst life's uncertainties. Specifically, just three months after its launch, the PRU-Maximum Protection Universal Life Insurance product made its mark on the market and was honored at the Insurance Asia Awards 2025 with the "New Insurance Product of the Year" award.
This product is designed to comply with the newly amended Insurance Business Law, effective from January 1, 2023, and is developed based on in-depth surveys to closely meet the diverse and practical needs of the Vietnamese people.
In addition to its business performance, Prudential Vietnam has also affirmed its position through a series of domestic and international awards in the first half of 2025.
At the Insurance Asia Awards 2025, in addition to the "New Insurance Product of the Year" award, Prudential was also honored with the "Training and Development Initiative of the Year" award, recognizing its success in strategies to enhance the operational, financial, and human resource management capabilities of Prudential's agency channel leadership team.
Prudential Vietnam continues to be ranked in the top 2 of the "Top 10 Reputable Life Insurance Companies in 2025" list published by Vietnam Report. At the same time, Prudential demonstrates its responsibility as a large enterprise by being recognized as one of the "Top 10 insurance companies with the largest tax contributions in Vietnam" in the 200Vntax list.
Prudential Vietnam Life Insurance Company Limited (Prudential) is a member of Prudential plc, a group providing life insurance, health and asset management solutions in multiple markets including China, ASEAN, India and Africa.
In the first half of 2025, Prudential Group achieved a 12% increase in new business profit using the Traditional Intrinsic Value (TEV) measurement method. Based on the group's strategic advancements and investments, Prudential Vietnam will continue to partner with customers, gradually realizing its mission: "Bringing complete peace of mind to every Vietnamese family."
Source: https://dantri.com.vn/kinh-doanh/prudential-viet-nam-cong-bo-bao-cao-kinh-doanh-nua-dau-nam-2025-20250904111850740.htm
Comment (0)