YouTube Ads Are About to Get More Annoying Than Ever

YouTube launches new ad format, using AI to insert ads right after the "climax" of the video . Photo: YouTube .

At the Upfront event on May 15, YouTube officially introduced a new advertising format called Peak Points.

Specifically, the video platform will use Google's Gemini AI to analyze videos and identify the moments with the highest viewer engagement or the strongest emotional impact. The system will then suggest placing ads right after those moments.

Peak Points aim to benefit advertisers by using a tactic to capture users' attention while they are highly focused on content.

In other words, this approach is similar to emotion-based targeting, a term that refers to placing ads that match the emotions a video evokes. According to TechCrunch , viewers experiencing intense emotional states are more likely to remember an ad.

However, viewers may find this interruption annoying, especially when they are deeply immersed in the emotional flow of the video and want the ad to end quickly so they can continue watching.

In addition to Peak Points, YouTube also announced another ad format that promises to be more engaging for users. Accordingly, the platform has launched a shoppable product feed, where users can browse and buy items while watching ads.

In fact, it's no surprise that YouTube wants people to watch more ads, because that's how YouTube makes a lot of money.

Since launching its Premium plan in 2018, YouTube has received negative feedback from free users about the distribution of sponsored content. On forums like Quora and Reddit, many account holders have said they have seen significantly more ads since YouTube launched its paid service.

Source: https://znews.vn/quang-cao-tren-youtube-sap-kho-chiu-hon-bao-gio-het-post1553453.html