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According to the Center for Investment, Trade and Tourism Promotion of An Giang province, this is one of the features of "Digital Booth", a unique e-commerce platform of An Giang province - an online exhibition and trade connection platform, marking an important step forward for the province in digital transformation in the field of trade promotion, which will officially be operated within the framework of the Vietnam - Cambodia trade fair 2025, taking place from December 4 to 7 in Phnom Penh (Cambodia).

Delegates experience the features on the digital booth of An Giang province.

In addition to the display function, the digital platform also acts as a 24/7 automated marketing channel, maintaining the presence of An Giang businesses on the Internet throughout the year. Booth data is not limited by the time of the fair, but continues to be optimized for display on Google, international search engines and business connection platforms. This helps businesses expand their access to new markets, especially in the agricultural and aquatic products sector - the province's strengths.

A notable new feature this year is the deep integration of digital booth content into AnGiang's digital platform ecosystem - a comprehensive digital transformation platform being deployed by the province to support small and medium enterprises. The digital platform includes solutions: online booth management, traffic statistics, automatic digital brochure creation tools, online e-commerce tutorial classes, and a system to support businesses in updating product data according to international standards. Thanks to that, each booth participating in the fair is not only present at the event, but also becomes a long-term "digital asset" serving trade promotion.

The synchronous operation of digital booths and digital floors is considered an appropriate step in the context of An Giang province promoting a comprehensive digital transformation strategy.

Director of the An Giang Province Investment, Trade and Tourism Promotion Center Quang Xuan Lua said that this model helps businesses save costs in attending fairs, while increasing the number of visitors many times over compared to traditional booths. “Completely digitizing business information - from capacity profiles, introductory videos , to traceability information also helps international partners quickly evaluate and make cooperation decisions,” Ms. Lua affirmed.

According to Ms. Lua, after completing the digital booth at the fair, the center will continue to support businesses in bringing their products to the "digital business" system, thereby creating a large-scale online market in An Giang province, connecting directly with Cambodian businesses and many other international markets.

The synchronous operation of digital booths and digital floors is considered a suitable step in the context of An Giang province promoting a comprehensive digital transformation strategy, towards a modern, transparent and borderless trade. This is also an important effort to support businesses to maintain growth momentum, expand exports and enhance An Giang's position on the regional trade map.

Hoang Nghiep

Source: https://doanhnghiepvn.vn/chuyen-doi-so/quet-ma-tiep-can-toan-bo-thong-tin-doanh-nghiep-tinh-an-giang/20251204103420851