Shopee 10 years accompanying MSME, achieving sales of more than 270 billion USD on the platform

Shopee celebrates its 10th anniversary. To mark the occasion, Shopee launches its first-ever impact report, “Shopee: 10 Years of Companionship with Sellers,” and a documentary series, “Shopee: Preserving Culture,” across the region.

Together, the two publications chart how local businesses and communities around the world have leveraged Shopee and the power of the digital economy to grow their businesses, preserve cultural heritage, and improve lives over the past decade.

Shopee 10 năm đồng hành cùng MSME đạt doanh số hơn 270 tỷ USD trên nền tảng - 1

Empowering local businesses in the digital economy

Since its launch in 2015, Shopee has been committed to helping sellers participate and succeed in the digital economy. Over the past decade, micro, small and medium enterprises (MSMEs) have grown steadily on Shopee, achieving a combined sales volume of over US$270 billion – a testament to the transformative role of e-commerce in driving business growth and creating new economic opportunities.

Every year, more and more sellers choose to join Shopee, as the number of MSME businesses doubles on average every year. Of these, up to 80% of sellers in local areas outside major cities have taken advantage of the Shopee platform to reach new buyers in the domestic market and expand business opportunities regionally.

“We are extremely grateful to the MSME seller community - who have laid the first brick with Shopee in this journey, and to this day continue to accompany and develop to create new success stories,” shared Mr. Terence Pang, CEO of Shopee.

“The 10-year journey is not only a memorable milestone for Shopee, but also a testament to the enduring strength of Vietnamese sellers in the digital age. In the next phase, Shopee Vietnam will continue to stand side by side with and support Vietnamese sellers to promote their strength, spread cultural values and make positive contributions to the national digital economy,” said Mr. Tran Tuan Anh, CEO of Shopee Vietnam.

Support MSMEs to reach consumers and develop e-commerce business

Since its launch, MSME sellers have seen an average increase of more than 300% year-on-year in Shopee Live orders, helping them increase user engagement and drive strong sales.

For sellers without marketing experience or dedicated resources, Shopee Affiliate Marketing Solutions (AMS) helps sellers increase their visibility and expand their customer base by partnering with trusted content creators and key opinion leaders (KOLs). AMS has contributed to a 30% increase in orders for businesses, demonstrating that simple yet relevant marketing tools can still generate significant growth results.

For sellers ready to expand internationally, Shopee Export Online (SEP) simplifies the export journey by making it easy for businesses to list their products across multiple countries in the region. Since 2018, over 2.1 million MSME sellers have joined the program to export, demonstrating that digital commerce continues to create growth opportunities across the region.

Connecting consumers and communities across the region

Today, users in over 400 cities regularly shop on the platform; and over 140 billion items have been delivered to users in suburban areas. These figures are a clear testament to the role of e-commerce in improving quality of life, narrowing geographical gaps, and promoting more comprehensive access to the digital economy.

Over 97% of Shopee’s workforce is local, while over 23 million affiliates and content creators have joined the Shopee Affiliate Program (SAP) to expand their income streams. To date, earnings through the affiliate program have increased by an average of more than 90% per year, demonstrating that e-commerce not only brings shopping convenience but also opens up opportunities for sustainable livelihoods for the community.

Launch of documentary series “Shopee: Preserving cultural identity”

To celebrate its 10th anniversary, Shopee officially introduces the documentary series “Shopee: Preserving Culture” to honor local sellers in Southeast Asian countries and Taiwan (China). They are the typical representatives who inspire the entrepreneurial spirit along with continuing and preserving local culture, thereby contributing to shaping a cohesive and comprehensive digital future.

With seven themes - Nurturing Passion; Preserving Tradition; Journey of Transformation; Aspiration for Innovation; Heritage Brand; Community Development; and Empowering Women, the documentary series realistically portrays the aspirations of sellers - who are gradually developing an online business model, while constantly preserving and spreading the unique cultural beauty of the locality.

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