Snap launches AI technology to enhance AR experiences

On June 18th, Snap, the owner of Snapchat, launched the latest version of its general AI technology, allowing users to see more realistic special effects when using their phone's camera to film themselves.

Snap is famous for its augmented reality (AR) "lenses," which allow Snapchat users to add digital effects to their photos and videos . The app offers a multitude of lenses with various themes, from simple filters to complex AR experiences.

Snap's new AI version is called Lens Studio. It uses artificial intelligence to understand the user's surroundings and create appropriate AR effects. This allows users to create Snapchat videos with more realistic and impressive AR effects.

Bobby Murphy, Snap's chief technology officer, said the upgraded Lens Studio will allow users to reduce AR effects creation time from weeks to just hours and create more complex works.

In an interview, Bobby Murphy shared that the highlight of the new tool is that it allows for both expanded creative space and simplified operations. Therefore, even new users can easily create unique content without investing too much time.

Although Snap is much smaller than other competitors in the same field like Meta, they believe that focusing on AR innovation will create a competitive advantage and attract new users. This strategy seems to be working, as Snapchat's user base has grown significantly in recent years.

Additionally, AR lenses are also attracting the attention of advertisers, who see the potential to reach new customers through innovative AR experiences. Snap is partnering with brands to create sponsored AR lenses, benefiting both parties.

Snap's AR strategy could have a significant impact on the social media industry. It could lead to increased popularity of AR on social media platforms and encourage other companies to develop their own AR technologies. Additionally, it could lead to the emergence of new and more innovative advertising formats.

According to Intellectual Property and Innovation

Source: https://doanhnghiepvn.vn/cong-nghe/snap-ra-mat-cong-nghe-ai-nang-tam-trai-nghiem-thuc-te-ao-tang-cuong-ar/20240619115949595