Son Heung-min 'causes a storm' in MLS

Son Heung-min's arrival at LAFC created a real sensation in American soccer.

Not only did he shine with a hat-trick in his very first games, the South Korean captain also created an unprecedentedly frenzied atmosphere in Los Angeles. According to LAFC Vice President John Tarrington, the number 7 jersey bearing Son's name is currently the best-selling product in MLS for two consecutive weeks and is even "the best-selling in all sports worldwide."

This achievement surpasses even Lionel Messi, who set a record at Inter Miami in 2024 with 500,000 jerseys sold in the first month. Son is on track to reach 1.5 million jerseys in just one month, an unprecedented record in American soccer.

After leaving Tottenham following their Europa League victory, Son joined LAFC on August 6th and immediately became a new icon alongside names like Carlos Vela and Denis Bouanga. His debut home game against San Diego FC was a sell-out, with tickets selling for double the usual price. Groups of fans from all over the US flocked to Los Angeles just to see the Asian star play.

Son's appeal extends beyond the football pitch. According to The Korean Post , LAFC's following on its platforms has surged, content views have increased by 594%, and international media coverage has risen by 289%.

The club also signed a partnership with KYPA 1230 AM to broadcast the entire season in Korean, serving the community of over 320,000 Korean Americans living in Los Angeles – the largest community outside of South Korea.

Lipstick is booming in the US.

Son's impact has been likened to the "Ohtani effect" when the Japanese baseball star joined the Los Angeles Dodgers. Los Angeles Mayor Karen Bass presented Son with an "Honorary Citizen of LA" certificate, affirming that this is "a moment the city will remember forever."

Son also appeared at the Dodgers baseball game, throwing the ceremonial first pitch in front of 50,000 spectators – a testament to his appeal that transcends the boundaries of sports.

Affectionately known as "Sony" by fans, Son Heung-min not only brings professional value with his goals but also becomes a cultural icon, a community bridge, and the face that has propelled MLS to global prominence. With this powerful ripple effect, LAFC and the American professional league are witnessing a new era – where an Asian star can make Los Angeles explode and even surpass Lionel Messi commercially.

Source: https://znews.vn/son-heung-min-gay-bao-tai-mls-post1586619.html