Tay Ninh is boosting the consumption of agricultural products on e-commerce platforms.

Applying advanced science and technology, digitizing agricultural products, and promoting the consumption of agricultural products through e-commerce systems helps Tay Ninh increase the value of its products.

In the context of the Fourth Industrial Revolution profoundly transforming all aspects of the economy and society, Vietnam's agricultural sector is facing significant opportunities and challenges. Tay Ninh, with its strategic geographical location bordering Cambodia and its extensive international border gate system, is becoming a shining example in applying high-tech science and technology, promoting agricultural digitalization, and expanding agricultural product markets through e-commerce platforms.

Tay Ninh's agricultural sector is stepping up the application of science, technology, and digital transformation.

Application of science and technology in agricultural production

In recent years, Tay Ninh has promoted the development of high-tech agriculture, considering it a pillar for restructuring the agricultural sector towards modernization and sustainability. The province is calling on businesses to invest in production models applying advanced technologies such as smart drip irrigation systems, greenhouses, net houses, environmental sensors, and automation of production and livestock farming processes.

In particular, Tay Ninh, traditionally the "capital" of cassava, rubber, and sugarcane, has expanded its cultivation of organic and VietGAP-certified vegetables and fruits. In many areas such as Trang Bang, Go Dau, and Ben Cau, farms have applied IoT technology in managing plant nutrition, monitoring soil moisture, and automatically adjusting irrigation water. As a result, yields have increased by 15-30%, agricultural product quality is more consistent, and production costs and the amount of chemical fertilizers have been significantly reduced.

In addition, large-scale agricultural enterprises in Tay Ninh are investing in deep processing lines such as cassava starch, organic sugar, freeze-dried vegetables, and export-standard packaged fruits. This helps increase added value and reduce dependence on the raw material market, which is easily affected by price fluctuations.

In recent years, Tay Ninh has promoted the development of high-tech agriculture.

Digitizing agricultural products – an inevitable trend.

Alongside high-tech production, Tay Ninh also focuses on promoting the digitalization of agriculture. Management agencies have collaborated with businesses to build a database of agricultural products, enabling traceability using QR codes, and standardizing information on growing areas, production processes, and product quality. This is a crucial factor in ensuring Tay Ninh's agricultural products meet the stringent requirements of both domestic and export markets.

In addition, the province is also promoting the consumption of agricultural products through e-commerce platforms.

Through e-commerce platforms, Tay Ninh's agricultural products have reached a large customer base nationwide, reducing intermediary costs and shortening the time it takes to deliver goods to consumers. In particular, many of the province's OCOP (One Commune One Product) products now have their own dedicated stores, promoted through livestreaming and online promotions, attracting the attention of young buyers.

In addition, the province has organized many online supply-demand connection conferences and digital agricultural product fairs, thereby creating opportunities for farmers to meet purchasing businesses, investors, and domestic and international distribution systems. As a result, many specialty products such as Ba Den custard apple, durian, clean vegetables, cassava starch, organic sugar, etc., have expanded their markets and enhanced their brand value.

Global integration – opportunities and development directions

In the context of integration, Tay Ninh's agricultural products are gradually accessing international markets by meeting food safety standards, obtaining GlobalGAP and organic certifications, and participating in global supply chains. Many large agricultural enterprises have exported products from Tay Ninh to demanding markets such as Japan, South Korea, and the EU.

With the advantage of the Moc Bai and Xa Mat international border gates and a developing logistics system, Tay Ninh has great potential to become a transit point for agricultural products between Vietnam and other countries in the region. The application of high technology and the digitalization of agriculture will be a crucial foundation for the province to enhance its competitiveness and meet the requirements for transparency in international trade.

In the coming period, Tay Ninh aims to further improve its digital agricultural ecosystem, encourage businesses to invest in modern technology, promote supply chain linkages, and build strong agricultural product brands. The province will also boost international trade promotion, supporting cooperatives and farmers to participate in cross-border e-commerce platforms such as Alibaba and Amazon Global Selling.

Applying advanced science and technology, digitizing agricultural products, and promoting agricultural product consumption through e-commerce systems not only helps Tay Ninh increase product value and expand markets but also contributes to improving people's lives and promoting international economic integration. This is a correct and sustainable direction, affirming the province's determination to build a modern, smart agricultural sector that adapts to the trend of globalization.

Source: https://vtcnews.vn/tay-ninh-day-manh-tieu-thu-nong-san-บน-các-he-thong-thuong-mai-dien-tu-ar992439.html