TH true WATER: When nature and technology converge to create breakthroughs for 'million-year-old water drops'

TH true WATER: Khi thiên nhiên và công nghệ hội tụ tạo ra đột phá cho những 'giọt nước triệu năm'

Tien Mountain, an ancient volcano located in Nghe An - where nature has deposited precious basalt layers over millions of years, is a place associated with the TH true WATER brand. In the book Vietnamese Nature, the late professor Le Ba Thao, a famous geographer once known as "the loyal lover of nature", wrote about Tien Mountain in great detail.

"The fresh clouds bring tropical rain to water the pristine vegetation, seeping through the volcanic rock, filtering out dirt and impurities. From there, a natural underground water source is formed, over thousands of years, surrounded by basalt rock, isolated from the outside environment, so it is very clean, pure and sweet", commented the late Professor Le Ba Thao.

The miraculous water filtration process takes place underground: rainwater permeates deep through layers of clay and basalt - over many years - forming a cool underground water source. Thanks to its natural filtration properties, durable structure and ability to isolate from environmental pollution, the Nui Tien basalt layer is the solid foundation that makes the difference for TH true WATER.

Not every place has such geological privileges. And it is this unique geological condition that has created a "natural guarantee" for TH true WATER - pure, gentle, stable in quality and absolutely safe water.

To further appreciate the precious gift that nature has bestowed, TH Group has applied the world's leading modern technologies to help preserve, enhance the value and bring that gift to millions of consumers.

TH founder, labor hero Thai Huong, also affirmed that the water source from Tien Mountain, exploited from a hot and difficult land, is "green gold" that nature bestows upon humans, when clean water is the greatest human need that every country is searching for.

"In a region of outstanding people but hot and harsh weather, heaven and earth have given us a precious gift, which is a 2.6 million year old volcanic underground water source. With world- leading technology, friendly and environmentally friendly, TH has created extremely pure drinking water products from Nui Tien so that Nghe An people can be proud of their land and the products from that land," Ms. Thai Huong shared.

Not only appreciating the favors that nature has bestowed, Madam Thai Huong also took action to bring that clean, cool and healthy water source to the majority of Vietnamese people. The huge investment in the factory with the world's leading modern technology is proof of that.

TH true WATER factory located at the foot of Tien Mountain has a total investment of more than 1,176 billion VND. Modern production lines imported from Germany have turned this place into one of the most modern water factories in the region. The line capacity reaches 40,000 bottles/hour, fully automatic and closed operation - ensuring energy savings, while strictly complying with food hygiene and safety requirements.

In particular, after the water has been naturally filtered through the basalt layer, TH continues to apply 7 intensive processing steps, notably the UF (Ultra Filtration) technology using ultra-small filter membranes. UF is capable of effectively removing bacteria, microorganisms, fine dust and impurities. This technology helps maintain the natural sweetness and coolness characteristic of underground water from the basalt layer.

In addition, RO (Reverse Osmosis) filtration technology is also the most advanced in the field of water filtration today, helping to separate up to 99.9% of heavy metals, chemical compounds and harmful molecules. RO not only ensures almost absolute purity but also optimizes water usage efficiency, minimizing waste.

TH Group also applies the latest technology in process management. The entire system is managed through user-friendly 4.0 industrial operating software, which helps monitor all quality parameters in real time, ensuring that each bottle of water meets consistent standards, from the first bottle to the last.

Every drop of water is tested according to international standards such as ISO 9001:2015, ISO 22000:2005, ISO 14000:2015 and ISO 45001:2018 - certified by the prestigious global organization SGS.

Thanks to the application of modern technology, all suspended solids, bacteria, viruses and impurities are completely removed, bringing almost absolute purity to the water source. Not only is it naturally "delicious" thanks to the process of osmosis through the volcanic basalt layer, TH true WATER also meets 100% of the physical, chemical and microbiological criteria, and is confirmed by the National Institute for Food Safety and Hygiene Control (Ministry of Health) as absolutely safe for health.

TH true WATER not only cares about the quality inside, but also focuses on the user experience. The products are designed with a variety of capacities - from small personal bottles to large bottles for families and offices - helping consumers easily choose for all situations.

The packaging design style is modern, minimalistic but still sophisticated and easily recognizable - not only a drink but also a symbol of green and healthy living for the new generation of consumers. Every detail of the packaging and labels is also constantly improved by TH to reduce the amount of plastic consumed while still ensuring product quality.

Reducing plastic emissions is a practical action to protect the environment, towards green consumption and sustainable development. In addition, TH applies easily recyclable plastics, encouraging consumers to properly sort waste after use. The packaging is designed with a minimalist spirit - no fancy printed colors, no coating that is difficult to decompose - making the post-consumer recycling process easier and more effective.

Through concrete actions, TH true WATER not only provides a healthy drinking water solution, but also acts as a responsible choice for the planet. Each bottle of water is now not just a consumer product - but also a commitment to a green, clean environment and sustainable living for future generations.

These are the things that help TH true WATER become a testament to the crystallization of a philosophy of life: respecting Mother Nature - nurturing human health - and preserving sustainability for the future. Each bottle of water is not just a commercial product, but a commitment from TH Group: creating clean - standard - healthy products, transparent from origin to consumers.