As a 4-star international hotel located on the tranquil Lam River, Song Lam Waterfront (Nghi Xuan commune) is an ideal stopover for many tourists visiting Ha Tinh . Besides the comprehensive investment in facilities, equipment, and services, the hotel also focuses on connecting with tour groups and field survey trips (Famtrip) to introduce and promote its products annually, thereby achieving many positive results in its operation.
Mr. Pham Anh Tuan – the hotel's CEO – shared: “Since the beginning of 2025, we have welcomed many survey teams from provinces such as Thanh Hoa, Hue, Quang Tri, Ninh Binh, Hanoi… This is an opportunity for us to connect and share information about the hotel's products and services with professional travel agents such as representatives of local tourism associations; accommodation and service providers; tour operators; transportation companies… This allows us to improve service quality, connect with new and suitable tour routes, and increase brand awareness through various media channels.”
According to Mr. Pham Anh Tuan, through direct surveys, members of the delegation will provide valuable feedback on services and experiences, helping the hotel improve quality, expand its partner network, and create effective integrated service packages. “Currently, Song Lam Waterfront consistently maintains and enhances its 4-star standard as regulated by the Vietnam National Administration of Tourism; customer satisfaction rates are over 90%; average room occupancy is over 70%... In addition, new service products such as spa, dining , pickleball court, outdoor volleyball court… are used by many customers, contributing significantly to the hotel's revenue,” Mr. Tuan said.
Participating in a two-day survey of tourist destinations in Ha Tinh on December 2-3, more than 40 members from the Ninh Binh Tourism Association, travel businesses, and media visited many famous locations such as: the Nguyen Du Memorial Area (a special national historical site); the Hai Thuong cultural and ecological tourist area; and the Dong Loc Crossroads historical site… The trip was not only an opportunity for Ha Tinh to promote and connect with the tourism market but also contributed to expanding the tourism market in the North and forming new linked tours on the "Central Vietnam Heritage Route".
Ms. Duong Thi Thanh – President of the Ninh Binh Provincial Tourism Association shared: “Ha Tinh is a land of outstanding people and rich history, with a favorable geographical location and many unique cultural and historical sites. The field survey program helps travel agencies understand the tourism products and services of Ha Tinh; it also allows for frank feedback and sharing of experiences to improve the quality of accommodation and tourism destinations in Ha Tinh, increasing the connectivity of tours between the two provinces.”
According to a report from the Ha Tinh Cultural, Film and Tourism Promotion Center, on average, Ha Tinh welcomes 3-5 delegations annually for field surveys and assessments. Each delegation typically consists of 35-45 people, including representatives from state management agencies, tourism businesses, media outlets, and especially travel agencies. Organizing these survey delegations has proven effective in promoting tourism and contributing to an increase in the number of visitors to Ha Tinh.
Mr. Nguyen Trung Duc – Director of Hello Trip Vietnam Co., Ltd. shared: “Participating in and connecting with field survey teams from other provinces to Ha Tinh helps businesses expand their partner network and promote two-way tourist exchange between Ha Tinh and neighboring provinces. Each survey trip gives local travel businesses the opportunity to learn and update on new trends in tourism. Currently, Hello Trip provides tours connecting Ha Tinh with more than 20 provinces/cities such as Quang Tri, Da Nang, Ho Chi Minh City, Ninh Binh… During peak months, the company can connect and bring thousands of tourists to Ha Tinh.”
It is estimated that in 2025, Ha Tinh's tourism industry will welcome approximately 5,879,000 visitors, of which about 1,046,200 will be overnight guests (a 5% increase compared to the same period). Highly appreciating the role of field survey teams in the province's tourism industry, Mr. Nguyen Sy Chinh – Director of the Ha Tinh Culture, Film and Tourism Promotion Center – stated: “In the coming time, we will continue to promote field survey trips in collaboration with tourism associations in other provinces; Famtrip trips for local businesses to visit tourism models, especially rural and eco-tourism; and organize Presstrips (journalists, KOLs, KOCs) to survey standardized routes and destinations.”
To effectively implement Resolution 98/NQ-HĐND and promote Ha Tinh's tourism industry through inter-regional tour routes, focusing on the new "Central Vietnam Heritage Route," representatives from the Provincial Center for Culture, Cinema and Tourism Promotion affirmed that they will advise on specific incentive mechanisms for travel businesses from neighboring provinces when they commit to operating tours to Ha Tinh. Simultaneously, they will compile and transfer detailed feedback for each destination and establishment; strengthen digital communication on social media platforms; and gradually build a sustainable tourism industry in Ha Tinh.
Source: https://baohatinh.vn/thuc-day-phat-trien-du-lich-ha-tinh-tu-cac-chuyen-khao-sat-thuc-dia-post300683.html
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